Share Buyback

BRITISH SKY BROADCASTING GROUP PLC - SHARE BUYBACK

British Sky Broadcasting Group plc (the "Company") announces that in accordance with the authority granted by shareholders at the Company's Annual General Meeting on 1 November 2012, on 10 April 2013 it purchased 260,000 of its ordinary shares of £0.50 pence each ("shares") for cancellation.

The volume weighted average price paid by the Company was 861.2468 pence per share.

In accordance with the agreement between the Company and News UK Nominees Limited (and others) dated 25 July 2012 (the "2012 Buyback Agreement"), and shareholder authority granted on 1 November 2012, the Company will today purchase 167,194 shares at 861.2468 pence per share from News UK Nominees Limited for cancellation.

Following the completion of the above transactions the Company will have 1,614,635,956 votable shares in issue. This number represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Services Authority's Disclosure and Transparency Rules.

Enquiries:

Zainab Odutola

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000