Second franchise hotel in Amsterdam

 1 February 2016

easyHotel plc

("easyHotel", the "Group")

Second franchise hotel in Amsterdam

easyHotel, the owner, developer, operator and franchisor of "super budget" branded hotels, announces that its Benelux franchisee has purchased a property on Arena Boulevard in Amsterdam to convert into a 131-room easyHotel.

Amsterdam is one of the top five most visited cities in Europe with nearly 7.5 million visitors in 2015, an increase of 2.1% compared with 2014*.

easyHotel Arena Boulevard will have a prime location in the city of Amsterdam with train, bus and metro stations within walking distance. The hotel will be next to the Ajax Amsterdam stadium and close to the Ziggo Dome Amsterdam Arena, which has a seating capacity of 17,000, and the Heineken Music Hall which attracts 600,000 visitors per year. Conversion is underway and the hotel is expected to open by the end of 2016. 

This will be the second easyHotel in Amsterdam. easyHotel Amsterdam City Centre South, an 80-room hotel, opened in 2011 and is one of top performing hotels in the easyHotel network. 

Guy Parsons, Chief Executive Officer, commented:

"Amsterdam is an extremely attractive market for us and this hotel will be a great addition to the easyHotel portfolio. With the development of this hotel and the 107-room easyHotel in Brussels, our Benelux franchisee is set to add 238-rooms to the easyHotel network within the next 12 months and continues to seek to identify good sites for further hotels in the Benelux region."

*Source: MasterCard: 2015 Global Destination Cities Index.

Enquiries:

Notes to Editors:

easyHotel is the owner, developer, operator and franchisor of branded hotels. Its strategy is to target the "super budget" segment of the hotel industry by marketing "clean, comfortable and safe" hotel rooms to its customers. Website: www.easyHotel.com 

 Operating hotels

easyHotel's owned hotels currently comprise 390 rooms, and it has a further 18 franchised hotels with 1,490 rooms. 

Owned hotels:

Old Street (London), Glasgow, Croydon.

Franchise locations:

Bulgaria (Sofia), Czech Republic (Prague), Germany (Berlin, Frankfurt), Hungary (Budapest), The Netherlands (Amsterdam, Rotterdam, The Hague), Switzerland (Basel, Zurich), UAE (Dubai), UK (Edinburgh, London).

Hotel development pipeline

The Group's development pipeline of owned and franchised hotels currently consists of:

Owned hotels:

Barcelona (Spain), Birmingham (UK), Ipswich (UK), Liverpool (UK), Manchester (UK)

Franchise hotels:

Amsterdam (The Netherlands), Brussels (Belgium), Middle East (UAE & Oman)