Second Canadian Retailer

17th May 2010

Ila Group Limited

("Ila" or "the Company")

Second Canadian retailer

Ila (AIM: ILA) is pleased to announce a product trial with Shoppers Drug Mart Corporation ("Shoppers"), one of Canada's largest retailers, to supply its Ila Dusk. The Dusk is a personal alarm that emits a piercing, high decibel female scream designed to shock and disorientate an attacker.

This is an initial product trial, to be test marketed in a limited number of targeted stores. If successful, the trial could lead to significantly enlarged order, which may include some of the new Ila products that will be launched during 2010.

Shoppers is Canada's largest retailer of home health care products and services and is one of the best recognised brands in Canadian retailing. Shoppers operates over 1,200 Shoppers Drug Mart, Pharmaprix and clinical pharmacies throughout Canada, generating sales of $10.0 billion in 2009. 

Simon McGivern, Chief Executive Officer of Ila, commented: "Shoppers is one of Canada's preeminent retailers and we are delighted to be supplying them with the Dusk. They have a tremendous brand, footprint & reach, making them an ideal fit for Ila and we hope this trial will lead to a roll out across the entire Shoppers portfolio.

Shoppers is our second major retailer in Canada. We continue to develop opportunities in North America and are targeting further success as we roll out our products into this crucial market."

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