26th Sep 2006 10:12
Ryanair Holdings PLC26 September 2006 RYANAIR ANNOUNCES TAKE-OFF FOR SEATBACK ADVERTISING Ryanair, Europe's largest low fares airline today (Tuesday, 26th September 2006)announced an exclusive five year deal with InviseoMedia to install seatbackadvertising across the entire current and future fleet of 239 Boeing 737-800aircraft. The 'Inviseo Table' is a custom-made, personal backrest tray-table, set with anintegrated advertising panel for printed advertisements. During the next twoyears, Ryanair's entire fleet will be fitted with the Inviseo Table, offeringadvertisers unparalleled access to 42M passengers this year growing to 70M+passengers p.a. in 2012. Announcing the deal, Peter Sherrard, Ryanair's Head of Communications said: "This product is great news for passengers who can expect even lower fares as advertisers all over Europe contribute to lowering the cost of flights in exchange for being able to promote their products on Ryanair's seat backs. The Inviseo Table offers advertisers a high impact on-board advertising medium to a captive audience of some of Europe's most upwardly mobile consumers". Andersen Cheng, Acting-CEO of InviseoMedia said: "This is a landmark deal for InviseoMedia. Ryanair have the diversity of routes, passenger volume and flight frequency to offer Europe's major advertisers exposure to a unique and captive audience. "We've already received a number of enquiries from major advertisers interested in promoting their brands cross-border, initiating new product launches or targeting niche audiences on specific routes." Ends. Tuesday, 26th September 2006 For further information: Peter Sherrard - Ryanair Pauline McAlester - Murray ConsultantsTel: 00 353 1 8121228 Tel: 00 353 1 4980300 Notes to Editors: About Ryanair Ryanair is Europe's largest low fares airline with 17 bases and 393 low fareroutes across 24 countries. By the end of March 2007, Ryanair will operate anentire fleet of 134 new Boeing 737-800 aircraft with firm orders for a further100 new aircraft (net of planned disposals), which will be delivered over thenext 5 years. Ryanair currently employs a team of 3,700 people and expects tocarry approximately 42 million scheduled passengers in the current year. For further information on Ryanair please contact: Peter Sherrard - Ryanair Pauline Mc Alester - Murray ConsultantsTel: +353 1 8121 228 Tel: +353 1 4980366 About InviseoMedia The Inviseo Table is a backrest tray-table with an integrated advertisingdisplay for printed advertisements. It is a simple yet high-quality productwhich took 9 years to develop. The Inviseo Table is highly durable, moistureproof and vandal resistant. The technology has been developed and approved inaccordance with guidelines set by authorities including the FAA and EASA. TheInviseo Table is already flying and current advertisers include Microsoft,T-com, Daimler Chrysler, Nikon, Pentax, Canon, etc. Key benefits include: •Inviseo Table provides an almost guaranteed and uninterrupted interaction with the passenger for a minimum of forty minutes, given the tray table is stowed during take-off and landing •the Inviseo Table advertising panel has enough space to produce creative, informative and persuasive communications at a fraction of the cost of traditional advertising •tray table installation, media bookings and logistics are all taken care of by InviseoMedia •replacement of the advertising message takes as little as fifteen seconds For further information on InviseoMedia please contact: Christopher TaylorPasley-Tyler & Co+44 (0) 207 318 0812+44 (0) 7834 620 [email protected] This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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