12th Jun 2007 13:00
SDL, the leading provider of Global Information Management (GIM)solutions, has launched a guide to help companies master global brandmanagement online. Compiled by SDL OneWeb(TM) industry consultants,'The strategic delivery of local web content' guide provides companieswith the steps and knowledge required to expand their enterprise intoa global online market, while avoiding the common pitfalls. £ "Global competition is increasing every day. New markets areopening up all over the world, with China becoming increasinglyinfluential," commented Chris Boorman, CMO at SDL International."There is an increasing demand for globally available content that isdelivered in the language of the customer, but this must be managedeffectively or companies risk damaging their global brand". £ To coincide with the launch of the guide, SDL has compiled a listof top ten tips to help companies get started with going global withthe Web. The top ten tips, explained at www.sdloneweb.com, are: £ -- It's not just about the Translation! - A multilingual strategy is essential to enable cost effective growth into global markets £ -- Align people, processes, and technology with globalization strategy £ -- Develop a tiered information architecture that supports flexibility for global, regional, and local content £ -- Prioritize content that directly impacts the global customer experience £ -- Centralize and reuse translation assets and terminology - this can reduce translation requirements by as much as 60 percent £ -- Centralize budgets for multilingual delivery £ -- Involve the regions to ensure buy-in and local relevance £ -- Automating manual processes: this allows translation time to be reduced and time-to-market increased £ -- Establish a global template to ensure brand consistency across all markets £ -- Understand that your content management system cannot do translation management £ "Many firms fall into the trap of launching a global marketingcampaign without considering the importance of developing andmaintaining a high quality online presence," continued Boorman. £ "Organizations must ensure that their online branding is up to ahigh standard, resulting in excellent online support for the customer,faster time-to-market and ultimately more successful marketingcampaigns for the company." £ More information is available at www.sdloneweb.com. £ About SDL £ SDL International (London Stock Exchange: 'SDL') is the leader inglobal information management (GIM) solutions that empowerorganizations to accelerate the delivery of high-quality multilingualcontent to global markets. Its enterprise software and servicesintegrate with existing business systems to manage global informationfrom authoring to publication and throughout the distributedlocalization supply chain. £ Global industry leaders rely on SDL to provide enterprise softwareor hosted services for their GIM processes, including Audi, Bayer,Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, MorganStanley, Reuters and SAP. SDL has implemented more than 400 enterpriseGIM solutions, has deployed over 140,000 software licenses across theGIM ecosystem and provides access to on-demand translation portals for10 million customers per month. Over 1000 service professionalsdeliver consulting, implementation and language services through itsglobal infrastructure of more than 50 offices in 30 countries. Formore information, visit www.sdl.com. £ All trademarks are the property of their respective owners. Copyright Business Wire 2007Related Shares:
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