Sales of ila products ahead of QVC targets

LiteBulb Group Limited

("LiteBulb Group" or the "Company")

Sales of ila products ahead of QVC targets

LiteBulb Group (AIM: LBB), the provider of innovative product solutions from identification through to retail distribution, announces that it has completed a highly successful trial, exceeding initial targets, for its ila range of stylish personal safety products with QVC in the USA ("QVC USA").

Further to the announcement released 20 June 2012, stating that LiteBulb Group had signed its first deal with QVC US, the Company is pleased to report that sales of its ila DUSK product reached 141% of QVC USA's target on first airing in November 2012.

Since this time, two further airings have taken place with sales again exceeding targets on both occasions. Such was the success of these trials that stock was oversold and QVC USA ordered a further $17,000 worth of the ila DUSK product. QVC USA sold over $170,000 worth of just this one ila product in under 20 minutes of airtime.

As a result of these successes, further airings are planned from January 2013 in which LiteBulb Group anticipates QVC USA will be selling additional products from the ila range alongside ila DUSK.

The Company is also pleased to announce that, following regular successful airings of its ila products through QVC in the UK ("QVC UK") during the past two years, QVC asked ila to produce two exclusive designs of its ila PEBBLE keyring alarm product to sell on their shopping channel in the UK. The first airing of these customised products occurred earlier this month and achieved 120% of QVC UK's sales target, with which they were extremely pleased.

LiteBulb Group is also in discussions with QVC in Germany with first airings expected in Q1 2013.

Simon McGivern, LiteBulb Group CEO, commented, "We are highly encouraged by the considerable success our products have enjoyed with QVC in both the US and UK and we look forward to further airings in the future. These successes are a clear demonstration of the demand for our innovative ila safety products and our ability as a Company to identify niches in the retail market."

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Editors' Notes

LiteBulb Group Ltd is an AIM listed business that provides innovative product solutions from the provision of design, development, manufacture, marketing and delivery.

The Company has a number of successful brands currently in the market which are being sold through leading retailers including ASDA, BHS, Tesco, Wilkinson, Sainsbury's, WH Smith, Halfords, Morrisons, QVC, Next, Fenwick and Toys 'R' Us.

ila Stylish and functional personal safety accessories for women

Scootrix Accessories for personalising children's scooters

Shirt Box Lunch and sandwich boxes designed with your favourite football team and superheroes

Cartoon Stripz Snap and twist collectable play sets for children

Scarlett Willow Stylish tableware and personalised gifts

LiteBulb Group also owns product development specialist Premium Factory, which develops and manufactures promotional items for multi-nationals clients.

LiteBulb Group's strategy is to grow organically by launching a range of its own innovative brands for untapped markets and by the acquisition of complementary companies and technologies. LiteBulb Group's ability to identify opportunities and develop brands to fit these consumer needs comes from its close relationship with the ZAG Brand Ventures team at Bartle Bogle Hegarty (BBH). BBH is the Company's largest single shareholder (owning 18%) and is a well renowned global communications agency which has helped to build brands such as Lynx, Audi, British Airways and Vodafone.

Known for 'innovating the everyday' in over 30 countries worldwide, LiteBulb Group is supported by industry leaders including Sir Richard Greenbury, former chairman of Marks & Spencer, and Gordon Black, former chairman of Peter Black Holdings.