Sale of WorkiQ Trademarks

THE INFORMATION CONTAINED WITHIN THIS ANNOUNCEMENT IS DEEMED TO CONSTITUTE INSIDE INFORMATION AS STIPULATED UNDER THE MARKET ABUSE REGULATION (EU NO. 596/2014) WHICH IS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018. UPON THE PUBLICATION OF THIS ANNOUNCEMENT, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

02 April 2026

ActiveOps plc

("ActiveOps", the "Company" or the "Group")

Sale of WorkiQ Trademarks

ActiveOps plc (AIM: AOM), a leading provider of Decision Intelligence software for service operations, announces that it has agreed to sell to Microsoft Corporation the trademarks that it holds in the UK, US, Australia and EU to the WorkiQ name.

The consideration to be received by the Group for the sale of the WorkiQ trademarks is USD$10 million (approximately £7.5 million) in cash.

The Board considers that the sale of the WorkiQ trademarks has no impact on the ActiveOps Decision Intelligence software suite of products, and the WorkiQ product will be rebranded in due course.

The proceeds from the sale will provide the Group with additional capital, the Board is considering the best utilisation of this capital and will provide an update alongside the year end results announcement in early July.

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The person responsible for arranging release of this announcement on behalf of ActiveOps plc is Emma Salthouse, Chief Financial Officer.

About ActiveOps

ActiveOps is a Software as a Service business, dedicated to helping organisations create more value from their service operations. ActiveOps' Decision Intelligence software solutions are specifically designed to support leaders with the vast number of decisions they make daily in the running their operations. Our customers make better decisions and consume less time and effort making them. The outcomes are significantly improved turnaround times and double-digit improvements in productivity with backlogs of work materially reduced. Customers also leverage the capacity created to invest in transformation and development, and more efficiently utilise resources.

The Company's AI-powered SaaS solutions are underpinned by over 15 years of operational data and its AOM methodology which is proven to enhance cross departmental decision-making.

The Company has approximately 280 employees, serving a global base of enterprise customers from offices in the UK, Ireland, USA, Canada, Australia, India, and South Africa. The Group's customers are predominantly in the banking, insurance, healthcare administration and business process outsourcing (BPO) sectors, including Nationwide, TD Bank, Elevance and Xchanging.