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Rule 8.1- Incisive Media plc

6th Nov 2006 11:47

Ingenious Media Active Capital Ltd06 November 2006 Ingenious Media Active Capital Limited Rule 8.1 - Incisive Media plc DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS (Rules 8.1(a) and (b)(i) of the Takeover Code) 1. KEY INFORMATION Name of person dealing (Note 1) Ingenious Media Active Capital Limited Company dealt in Incisive Media plc Class of relevant security to which the Ordinary shares of 1 pence eachdealings being disclosed relate (Note 2) Date of dealing 3 November 2006 2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE (a) Interests and short positions (following dealing) in the class ofrelevant security dealt in (Note 3) Long Short Number Number (%) (%) (1) Relevant securities (2) Derivatives (other than options) (3) Options and agreements to purchase/sell Total (b) Interests and short positions in relevant securities of the company,other than the class dealt in (Note 3) Class of relevant security: Long Short Number Number (%) (%) (1) Relevant securities (2) Derivatives (other than options) (3) Options and agreements to purchase/sell Total (c) Rights to subscribe (Note 3) Class of relevant security: Details 3. DEALINGS (Note 4) (a) Purchases and sales Purchase/sale Number of securities Price per unit (Note 5) Purchase 11,300,000 195 pence (b) Derivatives transactions (other than options) Product name, Long/short (Note 6) Number of securities (Note 7) Price per unit (Note 5) e.g. CFD (c) Options transactions in respect of existing securities (i) Writing, selling, purchasing or varying Product name, Writing, selling, Number of securities Exercise Type, e.g. Expiry Option money purchasing, to which the option American,e.g. call option varying etc. relates (Note 7) price European etc. date paid/received per unit (Note 5) (ii) Exercising Product name, e.g. call option Number of securities Exercise price per unit (Note 5) (d) Other dealings (including new securities) (Note 4) Nature of transaction (Note 8) Details Price per unit (if applicable) (Note 5) 4. OTHER INFORMATION Agreements, arrangements or understandings relating to options or derivatives Full details of any agreement, arrangement or understanding between the person disclosing and any other person relatingto the voting rights of any relevant securities under any option referred to on this form or relating to the votingrights or future acquisition or disposal of any relevant securities to which any derivative referred to on this form isreferenced. If none, this should be stated. There are certain relationships between persons associated with IMAC and Apax. In light of these relationships, IMAChas been deemed to be an associate of Incisive Media for the purposes of the City Code on Takeovers and Mergers. Tim Weller Tim Weller is the Chief Executive of Incisive Media. He is also a member of the Advisory Board to Ingenious Ventures,which is the Investment Manager for IMAC. This Advisory Board provides guidance to the manager on matters relating tothe media sector and possible sub-sectors that are attractive for investment, but is not responsible for making specificinvestment decisions on behalf of IMAC. Tim Weller is not a member of the Ingenious Ventures Investment Committee, norwas involved in the decision taken to invest in Incisive Media. Neil Blackley Neil Blackley is a non executive director of IMAC. He is not a member of the Ingenious Ventures Investment Committee,nor was involved in the decision taken to invest in Incisive Media. He is also the Chairman of the Media Advisory Boardat Apax. However, in this capacity, he does not have direct responsibility for Apax's investments and he was not partof the Apax investment team that made the offer for Incisive Media, nor will have a role in the ongoing management ofthe Apax bid vehicle. Is a Supplemental Form 8 attached? (Note 9) NO Date of disclosure 6 November 2006 Contact name Patrick McKenna / Sanjay Wadhwani, Ingenious Ventures Limited Telephone number 020 7024 3600 Name of offeree/offeror with which associated Incisive Media plc Specify category and nature of associate status (Note 10) See 'Other Information' above Notes The Notes on Form 8.1 can be viewed on the Takeover Panel's website atwww.thetakeoverpanel.org.uk This information is provided by RNS The company news service from the London Stock Exchange

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