Rule 2.9 Announcement

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART IN, INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF THAT JURISDICTION.

29 October 2018

esure Group plc

Rule 2.9 Announcement

esure Group plc ("esure") announces for the purposes of Rule 2.9 of the City Code on Takeovers and Mergers that as at the date of this announcement it has in issue 419,382,578 ordinary shares of 1/12p; all of these shares carry voting rights of one vote per share. esure does not hold any shares in treasury.

The ISIN code for the shares is GB00B8KJH563.

The increase in the number of ordinary shares results from the issue of 282,481 ordinary shares in connection with an allotment of shares under the esure 2016 Strategic Leadership Plan (23,306 shares) and the 2016 Restructuring Award Plan (259,175 shares).

Enquiries:

Alex Laan, Assistant Company Secretary

Tel: 01737 235193

esure Group plc is listed on the London Stock Exchange (ESUR)

Registered Office: The Observatory, Reigate, Surrey RH2 0SG

Registered in England and Wales with registered number: 7064312

LEI: 213800KOI3F5LM54PT80

ISIN: GB00B8KJH563