Rule 2.10 Announcement

11 July 2013 DAILY MAIL AND GENERAL TRUST PLC (the "Company") Rule 2.10 Announcement In accordance with Rule 2.10 of the City Code on Takeovers and Mergers, theCompany announces that as at the date of this announcement it has in issue andadmitted to trading on the main market of the London Stock Exchange 393,509,802shares of 12.5 pence each (373,623,330 'A' ordinary non-voting shares and19,886,472 ordinary voting shares). The International Securities IdentificationNumber for the 'A' ordinary non-voting shares is GB0009457366 and for theordinary voting shares is GB0009458117. For further information, please contact: Daily Mail and General Trust plcClaire Chapman, General Counsel & Company Secretary +44 20 3615 2653 Daily Mail and General Trust plcNorthcliffe House2 Derry StreetLondon W8 5TT www.dmgt.comRegistered in England and Wales No. 184594