Rule 2.10 Announcement

Not for release, publication or distribution, in whole or in part, directly orindirectly in or into or from any jurisdiction where to do so would constitutea violation of the relevant laws of such jurisdiction. 26 July 2013 DAILY MAIL AND GENERAL TRUST PLC (the "Company") Rule 2.10 Announcement In accordance with Rule 2.10 of the City Code on Takeovers and Mergers, theCompany announces that as at the date of this announcement it has in issue andadmitted to trading on the main market of the London Stock Exchange 393,547,802shares of 12.5 pence each (373,661,330 'A' ordinary non-voting shares and19,886,472 ordinary voting shares). The International Securities IdentificationNumber for the 'A' ordinary non-voting shares is GB0009457366 and for theordinary voting shares is GB0009458117. The Company has a sponsored American Depositary Receipt programme, under which'A' ordinary non-voting shares of 12.5 pence each are traded in the form ofAmerican Depositary Shares on an OTC basis. The 'A' ordinary non-voting sharesof 12.5 pence, each traded in the form of American Depositary Shares withInternational Securities Identification Number US23380T1088, on a ratio of 1'A' ordinary non-voting share to 1 American Depositary Share, are includedwithin the total set out above. For further information, please contact: Daily Mail and General Trust plcFran Sallas, Assistant Company Secretary +44 20 3615 2904 Daily Mail and General Trust plcNorthcliffe House2 Derry StreetLondon W8 5TT www.dmgt.comRegistered in England and Wales No. 184594