Rule 2.10 Announcement

16 August 2013 DAILY MAIL AND GENERAL TRUST PLC (the "Company") Rule 2.10 Announcement In accordance with Rule 2.10 of the City Code on Takeovers and Mergers, theCompany announces that as at the date of this announcement it has in issue andadmitted to trading on the main market of the London Stock Exchange 393,568,802shares of 12.5 pence each (373,682,330 'A' Ordinary non-voting shares and19,886,472 Ordinary voting shares). The International Securities IdentificationNumber for the 'A' Ordinary non-voting shares is GB0009457366 and for theOrdinary voting shares is GB0009458117. The Company has a sponsored American Depositary Receipt programme, under which 'A' Ordinary non-voting shares of 12.5 pence each are traded in the form ofAmerican Depositary Shares on an OTC basis. The 'A' Ordinary non-voting sharesof 12.5 pence, each traded in the form of American Depositary Shares withInternational Securities Identification Number US23380T1088, on a ratio of 1'A' Ordinary non-voting share to 1 American Depositary Share, are includedwithin the total set out above. For further information, please contact: Fran Sallas, Assistant Company Secretary +44 20 3615 2904 Daily Mail and General Trust plcNorthcliffe House2 Derry StreetLondon W8 5TT www.dmgt.comRegistered in England and Wales No. 184594 Dealing Disclosure Requirements Under Rule 8.3(a) of the Code, any person who is interested in 1% or more ofany class of relevant securities of an offeree company or of any paper offeror(being any offeror other than an offeror in respect of which it has beenannounced that its offer is, or is likely to be, solely in cash) must make anOpening Position Disclosure following the commencement of the offer period and,if later, following the announcement in which any paper offeror is firstidentified. An Opening Position Disclosure must contain details of the person's interestsand short positions in, and rights to subscribe for, any relevant securities ofeach of (i) the offeree company and (ii) any paper offeror(s). An OpeningPosition Disclosure by a person to whom Rule 8.3(a) applies must be made by nolater than 3.30 pm (London time) on the 10th business day following thecommencement of the offer period and, if appropriate, by no later than 3.30 pm(London time) on the 10th business day following the announcement in which anypaper offeror is first identified. Relevant persons who deal in the relevantsecurities of the offeree company or of a paper offeror prior to the deadlinefor making an Opening Position Disclosure must instead make a DealingDisclosure. Under Rule 8.3(b) of the Code, any person who is, or becomes, interested in 1%or more of any class of relevant securities of the offeree company or of anypaper offeror must make a Dealing Disclosure if the person deals in anyrelevant securities of the offeree company or of any paper offeror. A DealingDisclosure must contain details of the dealing concerned and of the person'sinterests and short positions in, and rights to subscribe for, any relevantsecurities of each of (i) the offeree company and (ii) any paper offeror, saveto the extent that these details have previously been disclosed under Rule 8. ADealing Disclosure by a person to whom Rule 8.3(b) applies must be made by nolater than 3.30 pm (London time) on the business day following the date of therelevant dealing. If two or more persons act together pursuant to an agreement or understanding,whether formal or informal, to acquire or control an interest in relevantsecurities of an offeree company or a paper offeror, they will be deemed to bea single person for the purpose of Rule 8.3. Opening Position Disclosures must also be made by the offeree company and byany offeror and Dealing Disclosures must also be made by the offeree company,by any offeror and by any persons acting in concert with any of them (see Rules8.1, 8.2 and 8.4). Details of the offeree and offeror companies in respect of whose relevantsecurities Opening Position Disclosures and Dealing Disclosures must be madecan be found in the Disclosure Table on the Takeover Panel's website atww.thetakeoverpanel.org.uk, including details of the number of relevantsecurities in issue, when the offer period commenced and when any offeror wasfirst identified. If you are in any doubt as to whether you are required tomake an Opening Position Disclosure or a Dealing Disclosure, you should contactthe Panel's Market Surveillance Unit on +44 (0)20 7638 0129.