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RHM wins contract with Tourism Board of Hangzhou

7th Jan 2013 07:00

RNS Number : 9107U
Resource Holding Management Limited
07 January 2013
 



07 January 2013

Resource Holding Management Limited

("RHM" or the "Company")

 

RHM wins contract with Tourism Board of Hangzhou City, China

 

The Directors of RHM are pleased to announce that its wholly-owned operating subsidiary, RedHot Media International (Shanghai) Limited ("RedHot Media"), has won an open tender from the Hangzhou Tourism Ministry for its integrated marketing project ("Hangzhou Tourism Project"). Hangzhou is the capital of Zhejiang Province, China and is renowned for its world heritage site - West Lake.

 

The Hangzhou Tourism Project has been created by the Hangzhou government to promote Hangzhou as a tourism destination for holidaymakers from Singapore, Malaysia, Thailand, and the rest of Southeast Asia in 2013. The intention is to increase the popularity and reputation of Hangzhou tourism in the region. The contract awarded is for an advertising budget value of RMB 6.98million (c. £698,000).

 

RHM is pleased to be able to provide media and advertising services to Hangzhou Tourism Ministry and believes it a testimony to the Group's strength in cross-border advertising and media services.

 

These new developments are part of RHM's ongoing goal for further growth through notable business deals to significantly increase its strategic market reach, and is a strong statement of the Company's commitment to building a result-focused marketing ecosystem, and continue to demonstrate the ability of RHM to deliver targeted advertising to mass audiences.

Group Managing Director of RHM, Mr. Cheong Chia Chieh, said "There is a age-old Chinese saying "Heaven above, Suzhou and Hangzhou below" which is similar to the English saying "Heaven on Earth". We are proud to be entrusted by the Chinese government to promote China's heaven on earth to the SEA market."

"We also believe it is an opportunity for the Group to form a long term strategic relationship with the Hangzhou Tourism Ministry, and act as a catalyst in propelling its credibility and reputation in the media industry in China and the SEA markets."

 

 

Notes to Editors:

Resource Holding Management Limited (AIM: RHM), is a Cayman Islands incorporated holding company, of a diverse range of businesses, which currently operates its advertising agency business in Malaysia and China and is expanding its business through acquisition of media businesses. Its principal place of business covers Malaysia and the major cities of the People's Republic of China ("PRC"), namely Shanghai, Beijing and Hong Kong.

 

Hangzhou Tourism Ministry is a member of Pacific Asia Travel Association, a membership association established since 1951 working to promote the responsible development of travel and tourism in the Asia Pacific Region, with members comprising of travel industry leaders from all over the world.

 

Hangzhou is the capital of Zhejiang Province. It is located along the banks of the Qiantang River, at the southern end of the Beijing Hangzhou Grand Canal. (Source : http://www.cnto.org/hangzhou.asp) Hangzhou is renowned for its historic relics and natural beauty. It is often known as one of the most beautiful cities in China, also ranking as one of the most scenic cities. Although Hangzhou has been through many recent urban developments, it still retains its historical and cultural heritage. Today, tourism remains an important factor for Hangzhou's economy. One of Hangzhou's most popular sights is the West Lake, a UNESCO World Heritage Site. The West Lake Cultural Landscape covers an area of 33 km2 (3,323 hectares) and includes some of Hangzhou's most notable historic and scenic places. Adjacent to the lake is a scenic area includes historical pagodas, cultural sites, as well as the natural beauty of the lake and hills. There are two causeways across the lake.

(Source : http://en.wikipedia.org/wiki/Hangzhou]

 

For further information please contact:

 

 

Resource Holding Management Limited

Cheong Chia Chieh

 

Tel: +6012 329 5522

Allenby Capital Limited

(Nominated Adviser and Broker)

Tel: +44 (0)203 328 5656

Nick Athanas / James Reeve

 

Leander

(Financial PR)

Tel: +44 (0)7795 168 157

Christian Taylor-Wilkinson

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
END
 
 
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