29th Nov 2006 05:01
Revver, Inc., (www.revver.com) the first marketplace for viralvideos, today announced it will provide its user-generated andcopyright-friendly video content directly to the mobile phones ofVerizon Wireless V CAST subscribers. As part of the agreement,beginning in early December, Revver videos will be available toVerizon Wireless' customers with V CAST-enabled handsets, includingthe Chocolate (LG VX8500) and MOTOKRZR K1m. £ The agreement marks a key milestone in Revver's ongoing expansionand leadership in the viral video arena. Revver users can now generaterevenue from their creative endeavors via broadband, broadcast andmobile distribution -- an industry first. £ Revenue sharing, the cornerstone of Revver's business model, hasbeen in place since 2005 when Revver became the first online videoservice to compensate users for sharing content online by splittingnet revenue 50/50. This commitment to monetizing creative expressiondrove Revver's recent partnership with U.K.-based user-generated videochannel, Fame TV, which facilitates the distribution of its videos viabroadcast television. As part of this new relationship with VerizonWireless, Revver now will share net revenue 50/50 with users who haveopted to allow their content to be shared via V CAST. £ "With Verizon Wireless, our users have another compelling platformto share their work with millions of people and to get paid for it,"said Steven Starr, founder and chief executive officer of Revver."Revver and V CAST share the same audience, a new generation ofconsumers that discover and share content using new technology." £ V CAST subscribers will have access to some of the most popularcontent from a variety of Revver's video creators chosen fromcategories on Revver.com, such as Editor's Picks, Viral VideoClassics, Extreme Sports, Laughs, Animation, and Cute Overdose. Revverwill provide new video clips each week to V CAST, and content will berefreshed twice a week. V CAST users who subscribe to this content canalso preview clips of what they will see on-the-go in the "V CASTCollection" section on Revver.com. In addition, clips will beoptimized for mobile to give V CAST viewers the best possible viewingexperience. As part of the agreement, Verizon Wireless will have aperiod of exclusivity as the U.S. mobile distribution partner forRevver. £ "Offering our subscribers access to cutting edge video content isa high priority for us, so making hot user-generated content availableis the next logical step for V CAST," said John Harrobin, vicepresident of marketing for Verizon Wireless. "We've chosen to workwith Revver because of its well-known respect for copyright and forthe selection of high-quality video content it attracts." £ To get V CAST, Verizon Wireless customers can purchase a V CASTVPak subscription for $15.00 monthly access, or $3.00 daily access,added to their Verizon Wireless calling plan. The subscriptionincludes unlimited basic video, but application download fees applyfor 3D games and premium video. There are no airtime charges to streamor watch V CAST content. £ For more information about Verizon Wireless products and services,visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN orgo to www.verizonwireless.com. £ About Revver £ Revver is the first online service that allows digital videocreators to share and monetize their content across multipledistribution channels: broadband, mobile and broadcast. Whensubmitting videos to Revver.com, users can automatically share themonline and also opt into mobile and broadcast distribution. On theInternet, Revver matches each video with relevant advertising,encourages video sharing and then uses its proprietary technology totrack videos as they are viewed. Regardless of the distributionchannel, Revver always rewards users with a percentage of the revenuegenerated, creating a virtual marketplace for digital video. Revveralso vigorously upholds creators' rights by individually screeningeach video submitted and not accepting copyright-infringing content.For more information, visit www.revver.com. £ About Verizon Wireless £ Verizon Wireless operates the nation's most reliable wirelessvoice and data network, serving 57 million customers. The largest USwireless company and largest wireless data provider, based onrevenues, Verizon Wireless is headquartered in Basking Ridge, N.J.,with 60,000 employees nationwide. The company is a joint venture ofVerizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD) (LSE:VOD).Find more information on the Web at www.verizonwireless.com. Topreview and request broadcast-quality video footage andhigh-resolution stills of Verizon Wireless operations, log on to theVerizon Wireless Multimedia Library atwww.verizonwireless.com/multimedia. Copyright Business Wire 2006Related Shares:
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