1st Nov 2006 14:19
If you think e-mail marketing is old hat, think again. Provinge-mail remains a critical component of any interactive marketingtoolbox, hundreds of attendees made their way to NYC for ClickZSpecifics: E-mail Marketing, which wrapped last week. Attendees wereprivy to comprehensive, expert-led sessions delivering the marketingand production insights needed to launch effective e-mail campaigns.The event was hosted by The ClickZ Network (www.ClickZ.com), thelargest resource in the world for interactive marketing news,information, commentary, advice, opinion, research, and reference. TheClickZ Network is an Incisive Media property. £ The two-day forum, hosted by Rebecca Lieb, Editor-in-Chief of TheClickZ Network, offered a dynamic opportunity for marketers to learnabout all aspects of creating an e-mail marketing campaign, fromwriting and designing messages that increase responses, to testing andcalculating e-mail campaign ROI. ClickZ Specifics: E-mail Marketingattracted marketers seeking to learn from experts who havesuccessfully leveraged this immediate, inexpensive, and in-your-faceapplication. £ "With estimates that e-mail marketing spend will be $950 millionthis year (SRC: Jupiter Research), you would think marketers wouldsegment their lists with great care and attention. However, theoverwhelming majority is sticking with plain-vanilla demographic andgeographic segments," said Lieb. "This conference was a great successbecause it seriously educated marketers on issues such as spam,deliverability, permission, and privacy." £ E-mail has forever changed business communications. It can sell,upsell, promote, brand, inform, remind, and create buzz -- all for alow price. Four years ago, the ClickZ Network launched a series ofgroundbreaking e-mail conferences. With the passage of CAN-SPAM,interest in, and furor around, responsibly and effectively usinge-mail as a marketing medium dwindled, but the discussion is hardlyover. £ "E-mail trends and tactics change all the time, while issuesunheard of just a few years ago, such as deliverability, are posingnew challenges." Lieb explained, "E-mail may not be in the limelight,but it is still the leading online activity and a core component ofalmost any interactive marketing effort." £ For more information on the ClickZ Specifics E-mail MarketingConference or future conferences please visithttp://www.searchenginestrategies.com/. Stay tuned for additionalClickZ Network events next year. £ About The ClickZ Network £ The ClickZ Network is the largest resource of marketing news,information, commentary, advice, opinion, research, and reference inthe world, online or off. From search to e-mail, technology to trends,our coverage is expert, exclusive, and in-depth. £ About Incisive Interactive Marketing LLC -- A Division of IncisiveMedia PLC £ Incisive Media PLC is a fast-growing specialist businessinformation provider, based in the UK with offices in North America,Hong Kong, India and Mainland China. The company's activities arecurrently built around ten core industry sectors - mortgages;marketing services; financial technology; retail investment; capitalmarkets; risk management; insurance; legal services; private equityand photography. Information is provided via a wide range ofchannels--in print, in person and online. The company is listed on theLondon Stock Exchange (FTSE: INM). £ Incisive Interactive Marketing LLC is the marketing servicesdivision of the company and incorporates leading websites the ClickZNetwork, Search Engine Watch and their associated events seriesincluding ClickZ Specifics and Search Engine Strategies. Theseproperties were acquired from Jupiter Media in 2005. Copyright Business Wire 2006Related Shares:
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