Result of General Meeting

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE LAWS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION. THIS ANNOUNCEMENT IS NOT A PROSPECTUS BUT AN ADVERTISEMENT AND INVESTORS SHOULD NOT ACQUIRE ANY SHARES REFERRED TO IN THIS ANNOUNCEMENT EXCEPT ON THE BASIS OF THE INFORMATION CONTAINED IN THE PROSPECTUS PUBLISHED BY GOCOMPARE.COM GROUP PLC SOLELY IN CONNECTION WITH THE ADMISSION OF ITS SHARES TO TRADING ON THE MAIN MARKET FOR LISTED SECURITIES OF THE LONDON STOCK EXCHANGE ("ADMISSION").

esure Group plc

1 November 2016

Result of GM

Resolutions passed at General Meeting

esure Group plc ("esure" or the "Group") is pleased to announce that at a General Meeting of the Group held on 1 November 2016, both resolutions, as set out in the Notice of General Meeting dated 11 October 2016, were passed by shareholders.

Accordingly, it is expected that the demerger of Gocompare.com Group plc ("Gocompare.com") from esure will become effective on 3 November 2016 and that dealings in the shares of Gocompare.com will commence at 8.00 a.m. on that day.

The results of the poll are set out below.

As at 9:00am on the date of the General Meeting, the number of ordinary shares in issue was 417,232,611. esure does not hold any ordinary shares or treasury shares and therefore the total number of voting rights at that time was 417,232,611.

In accordance with Listing Rule 9.6.2 copies of all the resolutions passed will be submitted to the UK Listing Authority ("UKLA") and in due course will be available to be viewed online on the National Storage Mechanism's website at www.morningstar.co.uk/uk/NSM.

For further information:

Cautionary statements

This announcement does not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in any jurisdiction nor shall it (or any part of it) or the fact of its distribution, form the basis of, or be relied on in connection with, any contract therefor.

The shares of Gocompare.com have not been, and will not be, registered under the US Securities Act of 1933, as amended (the "US Securities Act"), and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act.

No offer of shares of Gocompare.com will be made as part of the demerger and the prospectus published by Gocompare.com has been issued solely in connection with Admission.

Deutsche Bank AG, London Branch ("Deutsche Bank") is acting as sponsor and financial adviser to esure and Gocompare.com. Deutsche Bank and its affiliates expressly disclaim any obligation or undertaking to update, review or revise any forward looking statement contained in this announcement whether as a result of new information, future developments or otherwise. Deutsche Bank AG is authorised under German banking law (competent authority: European Central Bank) and, in the United Kingdom, by the PRA. It is subject to supervision by the European Central Bank and by BaFin, Germany's Federal Financial Supervisory Authority, and is subject to limited regulation in the United Kingdom by the PRA and FCA. In connection with Admission and the demerger, Deutsche Bank is acting through its London branch. Deutsche Bank is acting exclusively for esure and Gocompare.com and no one else in connection with the transaction and they will not regard any other person as their respective clients in relation to Admission or the demerger and will not be responsible to anyone other than esure and Gocompare.com for providing the protections afforded to their respective clients, nor for providing advice in relation to the transaction, the contents of this announcement or any transaction, arrangement or other matter referred to herein.

Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and assumptions and are subject to a number of known and unknown risks and uncertainties that may cause actual results, performance or achievements of the Group or industry results to differ materially from any future events, results, performance or achievements expressed or implied by such forward-looking statements. Persons receiving this announcement should not place undue reliance on any forward-looking statements. Unless otherwise required by applicable law, regulation or accounting standard, esure disclaims any obligation or undertaking to update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.