Redemption at the Option of the Issuer

NOTICE TO THE HOLDERS OFPRUDENTIAL PLC(Registered Number: 01397169)(the "Issuer")

€500,000,000 Subordinated Notes due December 2021(Common Code: 014019758 & ISIN: XS0140197582)

(the "Notes" and the holders thereof, the "Noteholders")

REDEMPTION AT THE OPTION OF THE ISSUER

The Issuer announces that it intends, on the next Interest Payment Date occurring on 19 December 2011 (the "Redemption Date"), to redeem all the Notes at their Aggregate Nominal Amount, together with interest accrued to (but excluding) the Redemption Date. Formal notice of the redemption of the Notes will be given to Noteholders pursuant to Condition 7.5 of the Notes on 29 November 2011.

Words and expressions used in this Notice shall, unless defined herein or the context otherwise requires, have the same meaning as in the terms and conditions of the Notes and the Pricing Supplement relating to the issue of the Notes.

This notice is given by

PRUDENTIAL PLC

Dated: 23 November 2011

Prudential plc is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America.

Enquiries: