Recommendation for EU Approval

PURECIRCLE LIMITED

("PureCircle" or the "Company")

EU STANDING COMMITTEE RECOMMENDATION FOR EU APPROVAL

PureCircle (LSE: PURE) the world's largest producer and marketer of high purity stevia today provides a stevia market update concerning proposed EU regulatory approval of high purity stevia.

PureCircle notes that at its 4 July 2011 meeting, the EU Standing Committee on Food Chain and Animal Health voted to recommend the approval of high purity stevia for use as a food ingredient throughout the EU. This is an important milestone in the process for high purity stevia to achieve full EU approval. The Standing Committee has also recommended that the temporary French approval be extended to ensure no disruption in the France market.

The next step in the regulatory process for high purity stevia is scrutiny of the proposed regulations by the European Parliament. If these next steps progress well, then it is likely that high purity stevia will be allowed to be used as an ingredient in the EU by November 2011.

Commenting on the Standing Committee vote, PureCircle CEO Magomet Malsagov said "This is an important milestone on the path to securing approval for high purity stevia in the important EU market. We know that there is strong consumer and Food and Beverage demand for stevia in Europe. We look forward to being allowed to supply that demand before the end of 2011".