13th Dec 2006 07:01
Tangent Communications PLC13 December 2006 Press release 13 December 2006 Tangent Communications plc ("Tangent" or the "Company") Tangent extends and expands online system for Wolseley UK. • 550 Plumb Center branches go live on Tangent's Toolkit web system • The addition of Wolseley's Plumb Center brand follows the Build Center rollout in October 2006 Tangent Communications plc today announces the national rollout of its Toolkitsystem for the Wolseley Plumb Center brand. This follows a successful rolloutfor the Build Center brand and a pilot over the last two months in Plumb Centerbranches in the south east of England. Plumb Center comprises over 550 branches nationwide and Tangent's onlinemarketing system allows outlets to produce customised marketing collateral whichdirectly relates to the local community and will be used to drive local offerson a daily and weekly basis. Nicholas Green, Tangent CEO said: 'The rapid growth in usage by Wolseley ofTangent's Toolkit web system has exceeded all expectations.' Notes: Wolseley will use Tangent's unique proprietary Toolkit system which enablescustomised campaigns for each individual store which are then produced usingTangent's in-house digital technology. The system has been developed inconjunction with Wolseley and is customised to their product offering. The system allows local retailers to: • Order materials online and offline • Create posters and display materials with varied details of location, event and price • Launch branded campaigns with supplier partners to increase effectiveness Tangent Communications plcTangent Communications brings together online and offline marketing systems todeliver customised, data driven marketing material for companies includingGreene King and Sainsbury's. The Company employs 100 people across twolocations, London and Cheltenham and is admitted to trading on AIM. For more information please contact: Nicholas Green on 0207 553 6600 or [email protected] Communications plc This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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