11th Jan 2005 07:01
SDL PLC11 January 2005 Gallup Hurdles Language Barrier with SDL Research and consulting to be localized into over 40 languages Maidenhead, UK - 11th January 2004 - SDL International, the world's leadingprovider of translation services and technology solutions, announced today thatThe Gallup Organization has selected SDL to localize its market research andmanagement consulting content into over 40 languages. With thousands of surveys and reports published each year through offices in 20countries worldwide, Gallup recognized the value of SDL's investment in globalinfrastructure and technology to optimize localization processes. SDL has moreoffices in more countries than any other localization service provider. SDL will deliver linguistic, cultural and technology leadership for themanagement and deployment of Gallup's global content. The centralized businessrelationship with a single point of contact is complemented by direct contact atthe local level with SDL's in-house translation resources. SDL will providedesktop publishing and software engineering consulting for localized content andwill also provide audio translation and recording for Gallup's telephone-basedmarket research work. "SDL is working with us in a global partnership that will streamlinecommunications, reduce costs and ensure process consistency throughout ourworldwide organization," said Amy Svoboda, Localization Manager at The GallupOrganization. "With SDL's combination of market-leading technologies and globalservices infrastructure we will achieve shorter time-to-market, increasedtranslation re-use and greater consistency in our multilingual communications." "Our continuing investment in technology and worldwide infrastructure enables usto better serve the business needs of global organizations such as Gallup,"commented Cristina Lancaster, Chief Operations Officer at SDL International."Project management and translation costs will be reduced, with quality andconsistency improved. This is another resounding endorsement for our strategyfrom a major international player." About The Gallup Organization The Gallup Organization has studied human nature and behavior for more than 70years. Gallup employs many of the world's leading scientists in management,economics, psychology, and sociology. Gallup performance management systems helporganizations increase customer engagement and maximize employee productivitythrough measurement tools, coursework, and strategic advisory services. Gallup's2,000 professionals deliver services at client organizations, through the Web,at Gallup University's campuses, and in 40 offices around the world. About SDL International SDL International (London Stock Exchange: 'SDL') is the world's leading providerof translation services and technology solutions. Employing over 1300 staffworldwide, its comprehensive and integrated offerings include translationmemory, adaptive machine translation, a full range of localization services andthe world's first knowledge-based translation system. Whether insourcing or outsourcing, organizations benefit from enhancedtranslation productivity through SDL's commitment to continuous innovation insoftware and service delivery. Its customers span consumer, SME and enterprisemarkets, including global industry leaders Adobe, Bayer, Bosch, Canon, DAF,Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL International isheadquartered in the UK and has more than 40 offices across North America, Asiaand Europe. For more information, visit www.sdl.com. For further enquiries please contact: Financial DynamicsEdward Bridges / Ben Way 020 7831 3113 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
SDL.L