10th Apr 2008 09:30
Cellcast plc10 April 2008 Cellcast plc Publication of Ofcom proposals relating to Participation TV The Company has noted the publication yesterday of proposals by Ofcom to tightenthe regulation of television and radio programmes which rely on premium ratetelephone services. The Company will be reviewing the proposals to consider whateffect they might have on its programming content and the demand for itsservices if implemented in their current form. The Company will make a furtherannouncement in light of the final amendments to the Broadcasting Code, to bepublished following the consultation process which is due to be completedtowards the end of May. Andrew Wilson, CEO of Cellcast plc, commented "The technology drivingconvergence, together with the new tools facilitating audience participation,are blurring the lines between editorial and advertising. This is the challengefacing regulators addressing new media. Any regulation that protects theconsumer is welcome and good for the interactive industry, its sustainabilityand growth. From an industry perspective, we trust that Ofcom will , whendrawing up any new regulations, ensure that these create a level playing fieldfor broadcasters of all sizes." - Ends - For further information: Cellcast plcAndrew Wilson, CEO Tel: +44 (0) 20 7190 [email protected] www.cellcast.tv Media enquiries:Threadneedle CommunicationsGraham Herring / Josh Royston Tel: +44 (0) 20 7936 [email protected] HB CorporateEdward Hutton Tel: +44 (0) 20 7510 8600 About Cellcast plc Cellcast plc (AIM: CLTV) is a leading international provider of participationtelevision applications and interactive mobile content in the fast-growingmulti-platform digital entertainment sector. Headquartered in London, withassociated operations in Paris, Beirut, Mumbai, Hong Kong and Sao Paolo,Cellcast's applications and programming are distributed on the Sky Digital andFreeview platforms in the UK, and the company is partnered with broadcasters andtelecom networks in Europe, the Middle East, India, South-East Asia, China, andSouth America. Cellcast plc joined the AIM market of the London Stock Exchangein 2005. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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