15th Apr 2008 07:01
UBC Media Group PLC15 April 2008 UBC Media ("UBC" or The "Company") Virgin Radio joins Network Drive, signing new advertising sales deal with UBC Media London, April 15, 2008 - UBC Media Group plc (UBC:L) is pleased to announce thatit has signed an agreement with Virgin Radio, which will see the station joinUBC's programme syndication networks for the first time. Beginning on 1 May,the deal is for two years and means UBC will now supply traffic and travel newsto Virgin and will sell airtime on behalf of Virgin within the bulletins This is a significant development for UBC, as it will increase impact deliveryfor the company's advertisers by six per cent; rising from 135,382,000 to143,796,000 impacts. The weekly adult reach across UBC's networks will alsoincrease by 1.5m, or ten percent, to 16.7million. Since pioneering programme syndication as a means of delivering high qualitycontent to commercial radio in 1994, UBC has grown to become the largestindependent network airtime sales point to media agencies via its Network Drive,Sky News Radio Network and Entertainment News syndicated networks. UBC suppliessyndicated services to over 250 commercial radio stations within the UK. John Quinn, Chief Operating Officer of UBC Media said: "We've had a successful working relationship with Virgin for many years now andare really pleased to be moving it to the next level. Virgin's decision to joinour programme syndication network and allow us to sell their airtime is a veryimportant step for us, which endorses our position within the industry." Trading in UBC's commercial division this year is extremely positive, and isexpected to outperform the industry. Further comment on this will appear in thecompany's forthcoming trading statement, which is due later this month. ENDS ENQUIRIES John Quinn, COO, UBC Media Group plc Tel: 020 7453 1600 Verity Williams, Portland for UBC Tel: 020 7404 5344 or [email protected] Sarah Jacobs, Seymour Pierce: Tel: 020 7107 8008 About UBC Media Group UBC is quoted on the London Stock Exchange's AIM market. The Group is the marketleader in the supply of audio content and broadcast data software to the radioindustry in the UK. In addition to the entertainment, traffic & travel andnational news services provided to commercial radio, the Group is the largestindependent producer of radio programming for the BBC and the UK's leadingsupplier of digital radio scrolling text and EPG software. It is also part ofthe MXR Regional Multiplex consortium and the 4Digital National Multiplexconsortium. www.ubcmedia.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
7DIG.L