17th Mar 2005 13:20
WPP Group PLC17 March 2005 FOR IMMEDIATE RELEASE 17 March 2005 WPP GROUP ("WPP") Millward Brown New Zealand merges with Colmar Brunton Millward Brown New Zealand has agreed to merge with Colmar Brunton, NewZealand's leading independent market research agency. Millward Brown NewZealand is part of Millward Brown, the leading global market research network,which is wholly-owned by WPP. The merged company, which will continue to operate as Colmar Brunton and will bea member of the Millward Brown network, will be based in Colmar Brunton'sAuckland office, with an office in Wellington. The merged company will employaround 80 full time people, with around 500 part-time and casual staff. Clientsof the merged company will include AMI, Cadbury Schweppes, BP, Griffins, Danone,Telstra Clear, ANZ Bank, Sky City, New Zealand Inland Revenue and DB Breweries. Colmar Brunton's unaudited revenues for the year ended 31 December 2004 wereUS$12.7 million, with net assets of US$1.3 million as at that date. MillwardBrown New Zealand's revenues as at 31 December 2004 were US$2.4 million, withnet assets of US$0.9 million at that date. This investment continues WPP's strategy of developing its services in moremeasurable areas for its clients - such as information, insight and consultancy-and in strengthening its networks in important markets and sectors. For further information, please contact: Feona McEwan, WPP 44-20 7408 2204www.wpp.comwww.millwardbrown.com This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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