28th Oct 2005 07:00
Blue Star Mobile Group plc28 October 2005 Blue Star Mobile Group PLC: Contract Gain Blue Star provides mobile London guide for British Airways Blue Star Mobile Group PLC ("Blue Star"), the AIM listed provider ofentertainment and promotional content via mobile phones, announces that it hasbeen awarded a contract from British Airways ("BA"), to provide BA customerswith a guide to London that can be downloaded directly to their mobile phones. The service was successfully launched last week and contains information on aselection of London restaurants, pubs & bars, shops & markets, musuems & tours,as well as the sights of London. The 'London Guide', which has been developed asa Java application, is downloaded onto the memory of the phone (and so does notrequire a continuing GPRS connection) and is interactive, with users being ableto dial recommended restaurants, for example, at the click of a button. Blue Star has developed the 'London Guide' in five languages and it is availablein France, Italy, Germany, the Netherlands, Poland, Sweden, Denmark, Switerlandand Finland. The product is being marketed across these territories by BA. The BA contract includes an undisclosed one-off fee for building theapplication, as well as an ongoing monthly management fee for the continuingdelivery of the product over nine territories. Mobile users in the UK can get the 'London Guide' by texting the word 'LONDON'to 83118, or by visiting BA's microsite www.ba.com/londoniscloser. James Young, Marketing Manager, Europe at British Airways, said: "Our European campaigns have always been innovative and impactful. In additionto demonstrating our online servicing capabilities such as printing your ownboarding pass at home, the mobile guide allows us to enrich our customer'sexperience by sharing a selection of London's less well known attractions andvenues." Steve Clarke, Chief Executive, Blue Star Mobile Group, said: "This contract underlines Blue Star's strong credentials in the fast growingmobile content market. This particular design application for BA is a goodexample of the benefits that a sophisticated mobile based marketing campaign canbring to a brand. With the development of colour mobile phones, 3G, wap, videoand java applications big brands are beginning to see that there is much morescope for mobile marketing campaigns, way beyond traditional SMS campaigns andthat Blue Star Mobile is well positioned to provide this content." ENDS Blue Star Mobile Group PlcSteve Clarke, Chief Executive Tel: 020 7317 2314Owen Purcell, Product Director Tel: 020 7317 2319 Binns & Co PR LtdPaul McManus Tel: 020 7786 9600 Mobile: 07980 541 893 Editors Notes: Blue Star Mobile Group PLC is a leading mobile content and solutions companyfocusing on mobile promotions, mobile content management, mobile contentlicensing and mobile sports marketing. Blue Star's clients include News International, T-Mobile, The Daily Mirror,Samsung, Motorola, Channel 4 and Hit40uk. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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