18th Jan 2006 16:24
Orad Hi-Tec Systems18 January 2006 Orad Hi-Tec Systems Limited("Orad" or the "Company") Televisa, Mexico's largest broadcaster, selects Orad's CyberSport as its graphicenhancement system for the World Cup. Kfar Saba, Israel - 18th January, 2006 Orad Hi-Tec Systems (Symbol: OHT) announced today that Televisa, Mexico'slargest broadcaster, has ordered its second CyberSport system. As part of its preparations for covering the World Cup, Televisa has selectedCyberSport system to provide features for its football coverage such assuperimposing graphics in real time to enhance the broadcast feed and increaseviewing experience and rating. CyberSport will enable Televisa to insert theoverlaid graphics from the studio, avoiding the need for machines at the venue. Following a thorough evaluation and testing period the CyberSport system is nowfully deployed within the Televisa premises. Televisa and Orad will continueworking together to develop additional features based on CyberSport. Commenting on the deal Avi Sharir, President and CEO of Orad: "After aconcentrated R&D effort we have tailored CyberSport to fit to the uniqueproduction flow of the World Cup and I'm extremely pleased that Televisaappreciated the added value which CyberSport offers. CyberSport's ability towork from the studio and overlay the graphics on the downstream signal coupledwith other unique capabilities such as an embedded 4 zone chroma keyer,extremely fast and accurate calibration and an intuitive and simple userinterface, are some of the reasons which led Televisa to choose CyberSport. "Televisa joins the French, Italian, Brazilian, Dutch, Portuguese, Spanish,English, Belgium, Polish, Turkish and many more leagues which are implementingOrad's sports solution for their football coverage". Sharir summarized. About ORAD Founded in 1993, Orad is a world leader in TV production technology and rapidlyincreasing its position in the Virtual Reality industry. Orad's lines ofproducts include virtual sets, on-air graphics systems, virtual advertising,sports production solutions and hardware for the Virtual Reality industry. Oradhas received extensive worldwide recognition for its systems at a wide-range ofevents including the 1999/2000 Emmy Award for the 'Implementation of Real TimeVirtual Imaging for Live Events on Television'. Orad is a publicly tradedcompany in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard andAlternative Investment Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact:ORAD Hi-Tec Systems LtdOfir Benovici, 972 9 7676 862Director of Marketing [email protected] Shore CapitalGraham Shore, London, UK 44 20 7408 4090 Haubrok Investor RelationsMichael Kempkes, Frankfurt, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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