12th Feb 2008 07:00
Ultrasis PLC12 February 2008 Press release 12th February 2008 Ultrasis plc Beating the Blues in the North East Ultrasis plc, the provider of interactive healthcare and associated services, ispleased to announce that the 12 Primary Care Trusts ("PCTs") in the North EastStrategic Health Authority (SHA) have committed to provide Beating the Blues("BtB") to all patients suffering from mild to moderate depression. Theagreement will have a value in excess of £500,000 over a two year period. Ultrasis will be working with the PCTs to implement BtB and to promote itsavailability to the whole population of the North East. Patients will be able toreceive treatment via their GPs from May 2008. As compared with conventional "one off" purchasing, this method of implementingBtB has secured North East PCTs a saving in excess of £142,000 per annum byutilising the favourable terms of the National Framework agreement, leveragingpurchasing power as a collective. Nigel Brabbins, Ultrasis' Chief Executive, said: "We are delighted that anotherStrategic Health Authority, following the East Midlands' example, has taken upthis opportunity. This is great news for patients in the North East and EastMidlands and an opportunity to reduce mental health waiting lists." I hope the benefit they are bringing to their patients by using the financialincentive Ultrasis negotiated with the NHS to collectively purchase "Beating theBlues" can now be delivered to all patients across England and Wales, asgovernment ministers have promised." - ends - For further information please contact: Ultrasis plc:Nigel Brabbins, Chief Executive +44 (0) 20 7566 [email protected] www.ultrasis.com JMFinn Capital Markets Ltd, NOMAD and Joint BrokerGeoff Nash +44 (0) 20 7600 1658 Media enquiries: Capital MS&LJames Madsen +44 (0) 20 7307 [email protected] Notes to editors: About Ultrasis plc Cognitive Behavioural therapy (CBT) is the psychological treatment of choice forpeople suffering from anxiety and depression, but the cost of a course of faceto face treatment (£750) and the shortage of therapists has seriously hamperedprovision, with waiting times in some areas stretching up to two years. NICEclinical guidelines for depression and anxiety (published in Dec 2004)emphasised the importance of this therapy and at the same time recommended thatsufferers from mild depression should not, initially, be given drugs andself-help material, preferably based on CBT, should be offered. Beating the Blues is an eight-week, web-based treatment programme for depressionbased on Cognitive Behavioural Therapy. Following a rigorous examination by theNational Institute for Health and Clinical Excellence (NICE), "Beating the Blues" was approved by NICE in February 2006 with a requirement that it be madeavailable across the NHS as an option for all people with mild and moderatedepression. Guidance arising from NICE Health Technology Assessments is binding on the NHSand, based on undertakings from ministers, implementation of guidance wasexpected to be funded within twelve months of publication. However, this timetable to implement was in effect extended by another year to2007/8, when the Rt Hon Patricia Hewitt, then the Secretary of State for Health,at the MIND conference in March 2007 speaking approvingly of "Beating the Blues", said: "Computer-based therapy for milder, but more common mental healthconditions such as depression and anxiety should be made available to anypatients in England who could benefit from it from April 2007," a deadline ofdays, impossible to achieve. This commitment was reiterated in the Comprehensive Spending Review (CSR) ofNovember 2007, when the Rt Hon Alan Johnson MP, the new Secretary of State forHealth, announced the provision of another £170m for the Improving Access toPsychological Therapies programme. In defiance of declared government policy PCTs prove persistently slow toimplement. The ineffective response of senior staff in the DH and ministers isto advise patients to complain. We do receive a steady and growing stream ofinquiries from members of the public asking why their GPs are not able toprovide BtB. Ultimately over 3 million people per year should benefit fromBeating the Blues(R) at costs a fraction of those for providing face to facetherapy or antidepressants Beating the Blues(R), unlike many of the existing methods used to provide 'talking therapies', does not require years of expensive therapist trainingbefore it can be deployed to patients, is available at times that suit thepatients' needs , can be increased in volume to meet demand and is based on theprinciple of individual empowerment, enabling people to take more control oftheir own health profile, reducing long term dependency on health systems. Seven out of Ten patients suffering from depression who used Beating the Blues(R) required no further treatment. Waiting lists for face to face therapy extendto 18 months in some areas. Deployment of Beating the Blues(R) will cut these toa matter of days and help deliver another of the government's major commitments,the 18 week pathway. Ultrasis was the first company to offer computerised products based on CognitiveBehavioural Therapy (CBT) and interactive multimedia, and is the world leader inthe field. The products help people tackle stress, anxiety and depression, and afull spectrum of related chronic conditions. www.ultrasis.com www.thewellnessshop.co.uk This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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