23rd Oct 2006 07:01
ITIS Holdings PLC23 October 2006 ITIS LAUNCHES NEW TELEPHONE TRAFFIC INFORMATION SERVICE WITH CLEAR CHANNELOUTDOOR UK ITIS Holdings plc ("ITIS" or the "Company") today announces that it has agreed anew contract with Clear Channel Outdoor, the UK's leading outdoor advertisingcompany to operate an interactive voice response telephone service. The servicewill be accessible on all mobile phone networks via the short code 62266 andwill deliver the latest traffic information sourced from ITIS's Floating VehicleData and supplemented with additional broadcast content form ITIS's exclusivepartner TrafficLink. The new service is branded "The Hound" and will beextensively promoted across Clear Channel Outdoor advertising media. Commenting Stuart Marks, Chief Executive of ITIS said: "We welcome thisopportunity to extend our range of telephone based information products and aredelighted that Clear Channel Outdoor has selected ITIS to be their partner andservice provider. We believe this relationship will provide a unique opportunityfor cost effective promotion that will quickly deliver high levels of publicawareness." David Oliver, Clear Channel Outdoor's Finance Director said "We are excited bythis opportunity to create an innovative product that we believe the travellingpublic will find invaluable and look forward to working with the ITIS team onmore projects in the future." Ends Contacts: Stuart Marks, Chief Executive, ITIS Holdings plc - 0161 929 5788 Ginny Pulbrook, Citigate Dewe Rogerson - 0207 638 9571 Note to editors: ITIS Holdings plc, listed on Aim, is the UK's leading provider of trafficinformation and vehicle security services. ITIS has invested in the development of a unique system for the collection andanalysis of traffic information; it combines information from the AA trafficcontrol centres with ITIS Historic and real-time Floating Vehicle Data (FVD) toprovide Journey time forecasts and real-time updates. ITIS now operates thelargest commercial application of FVD anywhere in the world, and delivers thecontent over a variety of platforms including RDS-TMC (Alert C), digital radioand automated telephone services (IVR) under the AA RoadWatch brand. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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