4th Dec 2006 07:00
Orad Hi-Tec Systems04 December 2006 Orad signs a new agreement with TeleMadrid worth several hundred thousanddollars to supply three dimensional news graphics systems. Orad Hi-Tec Systems (Symbol: OHT), a world-leading provider of virtual studiosand on-air graphics systems, has announced that it has signed a new agreementwith Spain's public TV station, TeleMadrid, to supply Telemadrid's productionstudios with multiple Maestro three dimensional graphics stations. Telemadrid,one of Spain's largest public television broadcaster with over 6 million viewerswill be changing all of their existing graphic systems to Orad's solution. Telemadrid will take advantage of Orad's 3Designer authoring software togenerate three dimensional template graphics. The templates will be available tomore than 300 journalists using Avid's iNews system. Each of the journalistswill be able to populate the templates with data and create rundowns which canbe taken to air by Avid's Control Air automation system. Vicente Alcala Boces, of Telemadrid commented: "After long examination ofvarious solutions in the market, we found that only Orad's solution has answeredthe challenging term of providing over 300 journalists with on-air threedimensional graphic capabilities and to integrate smoothly with othertechnologies, while maintaining the high quality of production. In addition,Orad's solutions provided the best workflow for the entire production-chain,from arts to play-out, and was extremely flexible and reliable". Avi Sharir, CEO and President of Orad commented: "Orad established itself as akey player in the 3D news graphic market with its sale earlier this year toDeutsche Welle. The sale to Telemadrid is strengthening our presence in the newsgraphic market." About ORAD Founded in 1993, Orad is a world leader in TV production technology and israpidly increasing its position in the Virtual Reality industry. Orad's productline includes virtual sets, on-air graphics systems, virtual advertising, sportsproduction solutions and hardware for the Virtual Reality industry. Orad is apublicly traded company in the Prime Standard on Frankfurt's WertpapierborsePrime Standard and AIM Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact:ORAD Hi-Tec Systems Ltd Ehud Ben-Yair 972 9 7676 862C.F.O [email protected] Shore CapitalGraham Shore, London, UK 44 20 7408 4090 Edicto Investor RelationsDr. Sonke Knop, Frankfurt Germany 49 608494859-1 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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