22nd Mar 2005 09:00
Orad Hi-Tec Systems22 March 2005 Orad enhances its strong position in the Brazilian market Orad Hi-Tec Systems Limited (Symbol: OHT), a world leader in the broadcastingmarket today announced a major deal with Rede Record, one of the largestbroadcasters in Brazil. As part of the deal Orad will supply Rede Record with its high end virtual setsystem - Cyber Set. The Cyber Set system is based on Orad's Xync infraredtechnology that provides extremely accurate tracking as well as free cameramovement within the studio. Additionally, Orad provided Rede Record with itsCyber Graphics system which will be used for Rede Record's news and live sportproductions. "It has been a long and extensive evaluation process after which we found Orad'ssolution best suited for our production needs" said Reinaldo Gilli, Director ofOperations & Engineering at Rede Record. "Orad's solution is flexible, easy touse and provides us with capabilities that are not available with any othersolution. The high level of support and the commitment of Orad's personnel werealso a key factor in our decision". "I'm very pleased with the Rede Records agreement" said Avi Sharir, Presidentand C.E.O of Orad. "Latin America in general and the Brazilian market inparticular are key markets for Orad and adding a high profile customer such asRede Record to our customer list enhances our position in the territory" Shariradded. About ORAD Founded in 1993, Orad is a world leader in TV production technology and rapidlyincreasing its position in the Virtual Reality industry. Orad's lines ofproducts include virtual sets, on-air graphics systems, virtual advertising,sports production solutions and hardware for the Virtual Reality industry. Oradhas received extensive worldwide recognition for its systems at a wide-range ofevents including the 1999/2000 Emmy Award for the 'Implementation of Real TimeVirtual Imaging for Live Events on Television'. Orad is a publicly tradedcompany in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard andAlternative Investment Market of the London Stock Exchange (symbol: OHT). www.orad.tv For further information contact: ORAD Hi-Tec Systems Ltd Avi Sharir, Israel 972 9 7676 862 Shore Capital Graham Shore, London, UK 44 20 7408 4090 Haubrok Investor Relations Michael Kempkes, Frankfurt, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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