25th Jan 2005 10:00
Orad Hi-Tec Systems25 January 2005 Hong Kong Broadcaster Phoenix TV extends confidence in Orad Orad Hi-Tec Systems Limited (Symbol: OHT), a world leader in the broadcastingand virtual simulation markets, announced today a triple deal with the HongKong-based broadcaster Phoenix Satellite Television. Following the successful and the highly rated coverage of the US presidentialelection using the Orad CyberGraphics system, Phoenix has now placed anadditional order for three CyberGraphics systems. The CyberGraphics solutionwill provide Phoenix with a comprehensive graphic solution and help to integrateit seamlessly into their newsroom environment. In addition, Orad will upgrade Phoenix's existing virtual set to its high-endvirtual set system. Orad's high-end virtual set system is powered by a DVGrendering platform. Additionally, Orad will supply Phoenix with an additionalvirtual set to support its ever expanding set of productions. Phoenix Television, the Hong Kong-based broadcaster, features a broad mix ofprograms ranging from political and economic news, current affairs as well as aentertainment programs designed to cater for the global MandarinChinese-speaking audience. The station's broadcasts can be seen throughoutSoutheast Asia, Australia, Europe and the US as well as in Hong Kong andmainland China. "We value Orad as our technology partner for many years now. Orad's technologyhas helped to boost our ratings and improve our brand name," said Mr. Wang YouLien, Head of Productions at Phoenix TV. "Working with the CyberGraphics systemduring the American Presidential Elections, and discovering its ease of use andfeature-rich applications, convinced us that Orad once again delivered apowerful solution which truly understands the demands of a newsroom environment," added Wang. Commenting on the deal, Mr. Avi Sharir, C.E.O and President of Orad, said: "Asone of our first major Asian customers, I'm very pleased with our continuedpartnership with Phoenix and the confidence they have in Orad's solutions. Oradintends to deepen its partnership with Phoenix in years to come." About ORAD Founded in 1993, Orad is a world leader in TV production technology and rapidlyincreasing its position in the Virtual Reality industry. Orad's lines ofproducts include virtual sets, on-air graphics systems, virtual advertising,sports production solutions and hardware for the Virtual Reality industry. Oradhas received extensive worldwide recognition for its systems at a wide-range ofevents including the 1999/2000 Emmy Award for the 'Implementation of Real TimeVirtual Imaging for Live Events on Television'. Orad is a publicly tradedcompany in the Prime Standard on Frankfurt's Wertpapierborse Prime Standard andAlternative Investment Market of the London Stock Exchange (symbol: OHT). www.orad.tv About Phoenix Phoenix Chinese Channel was launched on 31 March, 1996, with the aim of offeringquality content to Chinese communities around the world. The dynamism of thismassive market, combined with successful expansion strategies, has allowedPhoenix to develop a comprehensive multi-channel platform. Today, PhoenixChinese, Phoenix Movies, Phoenix InfoNews, Phoenix Chinese News andEntertainment and Phoenix North America Chinese channels together broadcast toaudiences in the Asia Pacific, as well as in Europe, North America and NorthAfrica, covering more than 90 countries and regions. The mission of the groupis to offer varied, high-quality content to the global Chinese population. For further information contact: ORAD Hi-Tec Systems LtdAvi Sharir, Israel 972 9 7676 862 Shore CapitalGraham Shore, London, UK 020 7408 4090 Haubrok Investor RelationsMichael Kempkes, Frankfurt, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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