25th Sep 2007 07:00
2waytraffic N.V.25 September 2007 25th September 2007 ITV1 re-commissions Who Wants To Be A Millionaire? 2waytraffic UK is delighted to announce that ITV1 has re-commissioned Who WantsTo Be A Millionaire? for a further series. The new deal comprises at least 25 x 60 minutes episodes and will see theglobally successful quiz show continue to feature in the broadcaster's primetimeschedule until at least spring 2009. Who Wants To Be A Millionaire? made its global debut on ITV1 in September 1998and has been a mainstay of the ITV1 schedule since. Now in its 22nd series,there have been over 480 episodes, featuring over 1311 contestants in thehotseat, collectively winning over £50,000,000. The show recently introduced a new contestant casting initiative and a newlyconfigured money tree, featuring a new, faster route to the million poundjackpot, as well as refreshed graphics and music. The new look proved an instanthit with viewers, with the first episode, a celebrity special, attracting anaverage of 6.1m viewers or 28% share. Kees Abrahams, CEO of 2waytraffic, said: "We are delighted that ITV has pledged its on-going confidence in Who Wants ToBe A Millionaire? and look forward to producing the show for them long into thefuture." Duncan Gray, Controller of Entertainment, ITV, commented: "We're thrilled that ITV1 continues to be the home of the inspirational WhoWants To Be A Millionaire? It's where it belongs." About 2waytraffic 2waytraffic is a leading international developer and exploiter of entertainmentcontent for television, mobile and digital platforms with an unrivalledcatalogue of over 200 high quality entertainment formats including Who Wants ToBe A Millionaire?, Brainiest, Last One Standing, Take It Or Leave It, You AreWhat You Eat, and That's The Question. Using its exceptional expertise and know how, 2waytaffic adds value to itspartners by not only capitalizing on its television mass audiences, but also byexploiting its intellectual property through mobile phone and onlineapplications and consumer products. With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidlygrown in the last two years and now employs over 170 people internationally andoversees activities in more than 60 countries worldwide. 2waytraffic is a publicly listed company on the London Stock Exchange'sAlternative Investment Market. www.2waytraffic.com 2waytraffic International, headed by Ed Louwerse, was established last Decemberfor the worldwide exploitation of the entire 2waytraffic catalogue, except forthose territories in which the company has local operating companies such as theBenelux, USA, Eastern Europe and the Nordic region. 2waytraffic will announce its interim results for the six months to 30 June 2007on Thursday, 27 September 2007 Enquiries: 2waytraffic InternationalYvette Dore [email protected] + 44 (0) 20 7908 5066 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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