31st Aug 2006 09:15
Telefonica O2 Czech Republic, A.S.31 August 2006 Press release O2 is replacing the CESKY TELECOM and Eurotel in September Date: 31. 8. 2006 Telefonica 02 Czech Republic will present its services under the O2 brand. Thisis replacing two original brands, CESKY TELECOM and Eurotel, on September 1,2006. The company will use the O2 brand for all products in the fixed as well asthe mobile networks. "In the Czech Republic, we will present ourselves under the unified brand of O2.During all communication, this brand will also be bolstered by the logo ofparent company Telefonica as a guarantee of quality and an internationalbackground. We are an integrated telecommunications operator with a strongparent company that is active on global markets. We are thus a company that isable to offer customers solutions for all of their telecommunications needs,"stated CEO and Chairman of the Board of Directors of Telefonica O2 CzechRepublic Jaime Smith The O2 brand is based on four basic values from which the products and servicesof Telefonica O2, as well as all of the operator's corporate culture, will stem."We are open, trusted, clear and bold. We are not forcing anything on thecustomers, we are listening to them. We feel a responsibility towards them. Weare bringing them complex technologies in simple, understandable and easy-to-useforms. We are also different from the others and constantly full of surprises.We believe in ourselves but we are not arrogant. We speak openly and honestly.Our customers are the heart of the O2 brand," stated Antonio Botas, ExecutiveDirector for Transformation and Convergence, Telefonica O2 Czech Republic. For many, the O2 brand is a synonym for oxygen. Just like oxygen is a part ofour world and an indispensable essence of human life, in the 21st century, alsocommunications can be apprehended similarly indispensable. The company'sphilosophy also springs from this fact. Communication, as well as the telephone,represents an everyday assistant to a person's life. Thanks to this, the O2brand is very well received and naturally accepted, as can be seen throughexperiences from other countries. The main graphic elements of the O2 brand are a soothing spectrum of shades ofblue and a particularly specific cluster of bubbles that symbolize theaforementioned oxygen. All of these graphic elements, especially thecharacteristic bubbles, comprise the symbol of the O2 brand and their use aloneevokes this brand without the presentation of the logo itself. The task of symbolizing oxygen tasked the minds of many specialists. Theyfinally came up with the prosaic idea of photographing oxygen in water in theform of bubbles. This involved more, however, than bubbles, which we can find ina glass of mineral water or sparkling wine; it also concerned their specificallyarranged grouping. In brief, it should thus be mentioned that the O2 brandrepresents a world full of bubbles and a soothing blue. A full range of specialists and teams have been working on the preparations forthe new brand. The change of the corporate identity to O2 involves severalareas, from thousands of payphones, vehicles, the exteriors and interiors ofbuildings, and employee uniforms and identification cards to, for instance,logos on the displays of mobile telephones. For this reason, the transition toO2 will be gradual and will be carried out in several waves. The new O2 brand is being presented to the public by means of a classicmarketing mix, including print and Internet advertisements, billboards, andtelevision spots. The company is also using non-traditional forms ofcommunication. For example, it is using several tram stops in Prague to placeinteractive citylights with sound. At these billboards and using Bluetooth,Mobile telephone owners will be able to download a song from Leftfield thatTelefonica O2 is using in its TV campaign introducing the O2 brand. The socalled "O2 Angels", whos mission is to help passers-by and present them with alittle gift, will take to the streets of regional towns next week. One of the key objectives of Telefonica O2 Czech Republic is furtherimprovements to customer care. In order to achieve this, an effort to simplifyand clarify customers' communication with the firm is being made. With the O2brand the customer is literally getting all their telecommunications services "under one roof". Customer support will also be provided by one single company.Unified O2 shops, one telephone contact to the firm, one Internet address. Sooncustomers will also be able to choose the option of getting a unified bill formobile and fixed services. In no way does the shift to O2 mean only a change of blue. Together with thebrand, Telefonica O2 is also launching new services. The first product istelevision through fixed lines O2TV with its rich functionalities. Next offer,brand new mobile tariff programs, proves the company's plan to be as clear aspossible. And last but not least: the company's intention to provide convergentproducts starts with combining services in the fixed and mobile networks in away that allows for savings. And more services will follow. Customers can find out more at the toll-free O2line at the telephone number 800 02 02 02, online at the Internet addresswww.cz.o2.com, or in person at any of the operator's O2 sales points. Contact for further information:MARTIN ZABKAPress Spokesmantel: 800 163 342 (800 1 MEDIA)fax: 271 469 896e-mail: [email protected] http://www.cz.o2.com/ About Telefonica O2 Czech Republic Telefonica O2 Czech Republic, a.s., is the first integrated operator in theCzech Republic formed on 1 July 2006 by the merger of the leading fixed lineoperator, CESKY TELECOM, a.s., and the strongest mobile operator, Eurotel Praha,spol. s r.o., into a single telecommunications organization. The organization isnow operating nearly eight million lines, both fixed and mobile, making it oneof the world's leading providers of fully converged services. Telefonica O2 Czech Republic offers the most comprehensive portfolio of voiceand data services in this country. A special attention is paid to theexploitation of the growth potential, in particular the data and Internetbusiness. Telefonica O2 Czech Republic operates the largest fixed and mobilenetwork including a unique 3rd generation network, CDMA (for data) and UMTS,enabling the transport of voice, data and video. Furthermore, Telefonica O2Czech Republic offers the largest network of WiFi hotspots in the country. Telefonica O2 Czech Republic is part of the O2 Group within Telefonica SA. Ituses O2 brand for all consumer-facing activities. In all communications thiswill be supported ty Telefonica's endoresement. About O2 O2 comprises mobile network operators in the UK and Ireland, along withintegrated fixed/mobile businesses in Germany and the Czech Republic. It alsoowns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses inthe UK and Germany respectively as well as having 100% ownership of Be, aleading UK fixed broadband provider. In addition, the group includes O2 Airwave,which supplies secure digital communications to the emergency services and otherpublic safety organisations. O2, a Telefonica company, is headquartered in Slough, UK, and has more than 35million customers across Europe. About Telefonica S.A. Telefonica is one of the largest telecommunications companies in the world interms of market capitalisation. Its activities are centered mainly on the fixedand mobile telephony businesses with broadband as the key tool for thedevelopment of both. The company has a significant presence in 19 countries and a customer base thatamounts more than 186 million accesses around the world. Telefonica has a strongpresence in Latin America, where the company focuses an important part of itsgrowth strategy. Telefonica is a 100% listed company, with more than 1.5 million directshareholders. Its share capital currently comprises 4,921,130,397 ordinaryshares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao andValencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima,Buenos Aires and Sao Paulo. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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