10th Sep 2007 07:02
888 Holdings plc10 September 2007 10 September 2007 888 Holdings Plc ("888" or the "Company") 888 Announces Agreement with Tower Torneos International 888, one of the world's most popular online gaming entertainment companies,announces that it has signed a white label agreement with Tower TorneosInternational ("Tower Torneos"), one of Latin America's leading poker brands.Under the terms of the agreement Tower Torneos' poker offering will use theinnovative and unique 888 poker platform and will be supported by 888'soperational capabilities. In addition, Tower Torneos customers will have fullaccess to 888's leading Casino, Bingo and BackGammon offering. 888 and Tower Torneos will work together to develop a series of bespoke onlinegames relevant to the Latin American market with the partnership expected todeliver a significant amount of new players going forward to strengthen 888'spoker liquidity further. Tower Torneos is one of the leading Latin American facing poker roomsspecializing in innovative online and offline tournaments. Their land basedtournaments are run across Latin America and are offered exclusively to itsonline players and their strong media deals in Latin America have allowed it tomaintain high player acquisition rates. Gigi Levy, CEO of 888, said: "This agreement with one of Latin America's leading poker brands, Tower Torneos,is a further progression in 888's diversified, multi-channel strategy to growour customer reach and appeal and to broaden our potential audiencesignificantly. The combination of 888's global experience and Tower Torneos'expert local knowledge will help the partnership achieve regional leadership." -ends- Contacts and enquiries 888Gigi Levy Chief Executive Officer +350 49800Aviad Kobrine Chief Financial Officer +350 49800 Bell Pottinger Corporate & Financial +44 (0)20 7861 3232Ann-marie Wilkinson/Nick Lambert/Chris Hamilton This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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