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Re Agreement

26th Feb 2007 07:01

Lo-Q PLC26 February 2007 Lo-Q Plc Contract update Lo-Q plc ("Lo-Q" or the "Company") today announced that they have concluded anagreement to install a Lo-Q Guest Services System into the Dollywood theme park("Dollywood"), based in Pigeon Forge, Tenn. (USA) located near the Great SmokyMountain National park. The park, with annual attendance of, nearly 2.5 millionguests is part of the Herschend Family Entertainment Corporation group, whichhas other leisure properties including the Silver Dollar City Theme Park inBranson, Mo. The new agreement follows last year's successful pilot program where Dollywoodevaluated the suitability of a Lo-Q system in their park. The pilot programoffered reservations only for shows during the park's National Gospel andHarvest Celebration and Smoky Mountain Christmas festivals. Subsequently, Lo-Qsignificantly extended its ride reservation software to allow the simultaneousreservation of shows and rides for the upcoming 2007 operating season. This will be the first full installation of the VQ2020 System which wasextensively tested in a USA park last October. It adds reservation capabilityon eight rides, including Dollywood's brand new Mystery Mine roller coaster andthe park's iconic Dollywood Express steam locomotive, to the existing shows andwill be operational on 31 March 2006, Dollywood's opening day. Leonard Sim, Managing Director of Lo-Q commented: "We are delighted to be associated with Dollywood. We believe that the use ofthe Lo-Q system will enhance their guests' experiencing allowing the Q-Bot tostand in line for the guest and providing an attractive option allowing them toplan their day. The agreement with Dollywood firmly confirms our belief that the theme parkindustry is more open to addressing the queuing issue and we feel confident thatthis system implementation will to lead to further success in the USA." For further enquires: Corporate Synergy 020 7448 4400Romil Patel / Jerry Keen END This information is provided by RNS The company news service from the London Stock Exchange

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