15th Apr 2008 07:00
Playtech Limited15 April 2008 Playtech Ltd ("Playtech" or "the Company") Licensee Agreement Signed with Betsson Playtech (AIM: PTEC), the international designer, developer and licensor ofsoftware to the online and land-based gaming industry, announces today that ithas signed a new licensing agreement to supply its market leading casino productto Betsson (SS: BETS), one of the largest publicly traded online gamblingoperators to the European market. Under the terms of the licence agreement, Playtech will provide Betsson with itsdownload casino portfolio, consisting of over 110 games, and integrate itsindustry leading back-end system, allowing Betsson to effectively manage andmaximise the potential of its portfolio. The bespoke product will be tailored tomeet the unique demands of Betsson and will cater for a range of local stylegames, initially in 11 languages, for players based mainly across Europe. Thedeal also includes the provision of Playtech's download casino to Betsson'sadditional brands CherryCasino.com and CasinoEuro.com. Mor Weizer, Chief Executive Officer of Playtech, commented today: "We are delighted to have reached this agreement with Betsson, one of thelargest online gaming operators in Europe, and look forward to a productiveworking relationship. The agreement is further evidence of Playtech's ability toadd high profile licensees to its client base whilst it also extends the Group'scustomer reach and appeal in the valuable European gaming market." Thomas Kalita, CEO of Betsson Malta Ltd said: "We are delighted to be able to add yet another quality product to our broadoffering. Playtech's proven track record as a software supplier, supported byits wide range of languages is of great essence to Betsson especially whenexpanding into new territories." - ends - For Further Information: Mor Weizer, CEO, Playtech Ltdc/o Bell Pottinger Corporate & Financial Tel: +44 (0) 207861 3232www.playtech.com David Rydell / Christopher HamiltonBell Pottinger Corporate & Financial Tel. +44(0) 20 7861 3232 About Playtech Playtech develops unified software platforms for the online gambling industry,primarily targeting existing online operators wanting to upgrade their system;sportsbooks looking to diversify and land-based operators making their onlinedebut. Playtech gaming applications - online casino, poker, bingo, mobilegaming, live gaming, land-based kiosk networks and fixed-odds games - are fullyintercompatible and can be freely incorporated as stand-alone applications,accessed and funded by players through the same user account and managed by theoperator by means of a single powerful management interface. Founded in 1999,Playtech has over 700 personnel distributed globally, around seventy fivepercent of whom are engaged in research and development of current and futuregaming technologies. Website: www.playtech.com About Betsson -Betsson Malta Ltd is one of the largest online gaming operators in Europe,targeting mainly Scandinavia and Europe with casino, poker, sports betting andbingo. Betsson operates Betsson.com, CasinoEuro.com and CherryCasino.com.Betsson Malta Ltd is licensed in Malta. Websites: www.betsson.com, www.casinoeuro.com, www.cherrycasino.com Betsson AB (Publ) is a listed Swedish holding company that invests in companieswhich provide gaming service over the internet. Betsson AB (publ) is listed onthe OMX Nordic Exchange Website: www.betsson.se This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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