13th Dec 2007 07:01
888 Holdings plc13 December 2007 888 Holdings Public Limited Company ("888") 888 - Kamay Partner Agreement 888, one of the world's most popular online gaming entertainment companies, hastoday entered into a new partnership with Kamay Holdings Ltd ("Kamay"),operating Casino and Poker under various brands and powered by 888.com. This newoffering will launch in the beginning of January 2008. This new partnership is another milestone in the execution of the 888 whitelabel strategy that has so far successfully leveraged its existinginfrastructure to boost its business in different target markets. Based on itsrobust infrastructure 888 has already established itself as a significant playerin the online gaming white label market with successful introduction ofwww.rileyspoker.com in the UK and www.towertorneos.com in Latin America. Kamay is led by a team of industry veterans, with a track record of customerrecruitment and traffic generation. Kamay will be focusing on the rapidlygrowing markets in Europe, leveraging its online marketing expertise with theadded value that the 888.com platform provides. Gigi Levy, CEO at 888 commented: "As part of our vision and action to gain dominant market share in growingmarkets, we are implementing our white-labelling strategy, which enables us toachieve quick growth in parallel to 888's robust organic growth in thosemarkets. The agreement is a further progression of 888's diversified,multi-channel strategy to grow our customer reach and appeal globally." Contacts and enquiries 888Gigi Levi Chief Executive Officer +350 49800Aviad Kobrine Chief Financial Officer +350 49800 Bell Pottinger Corporate & FinancialNick Lambert / Christopher Hamilton +44 (0)20 7861 3232 This announcement includes statements that are, or may be deemed to be,"forward-looking statements". By their nature, forward-looking statementsinvolve risk and uncertainty since they relate to future events andcircumstances. Forward-looking statements may and often do differ materiallyfrom actual results. Any forward-looking statements in this announcement reflect888's view with respect to future events as at the date of this announcement.Save as required by law or by the Listing Rules of the UK Listing Authority, 888undertakes no obligation publicly to release the results of any revisions to anyforward-looking statements in this announcement that may occur due to any changein its expectations or to reflect events or circumstances after the date of thisannouncement. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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