29th Aug 2006 07:01
Orad Hi-Tec Systems29 August 2006 Orad Hi-Tec Systems Ltd ("Orad" or the "Company") 29 August 2006 Deutsche Welle purchases Orad's news and master control room graphic systems forover €1 million Orad Hi-Tec Systems (Symbol: OHT), announced today that it has signed anagreement with leading German broadcaster, Deutsche Welle, for the supply ofgraphic systems, in a contract worth more than €1 million. This project isOrad's largest European news installation. As part of the agreement, Orad will introduce a completely new digital graphicsworkflow at both Deutsche Welle's studios and continuity rooms. The entiregraphic system will be based on Orad's next generation HDVG video graphicsrendering platform. The HDVG units will be installed in each one of the studiosand continuity rooms, producing high quality 3D and 2D real-time graphics andanimations. Deutsche Welle is a member of the ARD group which is publicly traded. DeutscheWelle broadcasts television programs, radio and internet to a worldwideaudience. Deutsche Welle employs 1,500 staff members from more than 60countries. In addition to the studios in Germany, ARD operates studios inWashington, Moscow and Brussels. Orad's solution for Deutsche Welle will be a template based one: The graphictemplates will be generated by Orad's 3Designer authoring application and thenpopulated with real-time data either manually or from external databases. Aunique interface with Reuters' database will enable financial information to bedisplayed in real-time either in the form of a ticker or using Orad's linegraphs for real-time graphic visualization of the financial data. In order to aid in the system's productivity, the entire solution will bedatabase driven. All the graphic templates will be registered on a centraldatabase which can be accessed by multiple users who can select the relevantapproved template. A sophisticated user's rights management policy will bedeveloped to ensure proper content access for the Deutsche Welle personnel. Thesolution will also include multiple interfaces to external systems such asnewsroom systems, Harris automation and Avid NLE systems. "After careful and extensive examination of the solutions on the market, wechose Orad's and Miranda's graphic system to enable us to deliver up-to-date,multilingual TV programs with minimal time, effort and cost. We are convincedthat Orad and Miranda's graphic system is the most capable to meet today's andfuture challenges for an up-to-date foreign broadcast, with 24 hourtransmission, per day, in six languages"; states Mr. Falko Schutz ProjectManager, Deutsche Welle TV. Mr. Avi Sharir President and CEO of Orad commented: "Our solutions for 24/7 newsoperations are becoming increasingly popular. This agreement with Deutsche Welleis a clear indication that our solutions continue to be on the cutting edge ofTV production technology." About ORAD Founded in 1993, Orad is a world leader in TV production technology and israpidly increasing its position in the Virtual Reality industry. Orad's lines ofproducts include virtual sets, on-air graphics systems, virtual advertising,sports production solutions and hardware for the Virtual Reality industry. Oradis a publicly traded company in the Prime Standard on Frankfurt'sWertpapierborse Prime Standard and on the AIM Market of the London StockExchange (symbol: OHT). www.orad.tv For further information contact:ORAD Hi-Tec Systems LtdEhud Ben Yair 972 9 7676 862C.F.O ehudb@orad.tv Shore CapitalGraham Shore, London, UK 44 20 7408 4090 Haubrok Investor RelationsMichael Kempkes, Duseldorf, Germany 49 211 30126102 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Ocean Harvest T