7th Apr 2008 07:01
888 Holdings plc07 April 2008 07 April 2008 888 Holdings Plc ('888' or the 'Company') 888 signs strategic agreement with CTXM SIA 888, one of the world's most popular online gaming entertainment companies,today announces the signing of a strategic agreement with CTXM, a leadingsoftware provider to the online gaming and video games industries. Today's announcement is further evidence of 888 taking steps to become anentertainment destination and widening its entertainment offering through theintegration of third party games. CTXM's games have a proven track record of popularity and will become readilyavailable to customers of 888 and of 888's White Label partners as part of 888'sgaming arena. Games will be customised to appeal to the large variety ofconstituencies the Company serves worldwide. CTXM games will be integrated into 888's award winning gaming environment,combining popular gaming designs with 888's gaming arena, gaming history andshared wallet. The companies intend to release a number of games customised for 888 on aperiodical basis, based on full integration between 888's Integration Platformand CTXM's "White Label Platform." The launch initially includes customisedversions of two of CTXM's games, "Cards HiLo" and "Wild Wheel." The announcement follows a number of third party games that have recently beenmade available for customers using 888's Integration Platform, as the Companycontinues to partner with game providers that launch or expand their operationswith 888. Gabi Campos, Senior VP, Head of Offering for 888 said: "Given the broad appeal of casual gaming, and CTXM's track record in this space,this agreement is a logical addition to 888's gaming environment, and continuesthe expansion of what 888 offers customers. "The 888 Integration Platform was set up to enable third party game providers toswiftly connect into 888's gaming environment, wallet, cashier and customersupport systems, and our brand and marketing engines make 888 the best platformin online gaming for third parties to debut or expand." - ends - Contacts and enquiries: 888Gigi Levy, Chief Executive Officer +350 49 800Aviad Kobrine, Chief Financial Officer +350 49 800 Bell Pottinger Corporate & FinancialAnn-marie Wilkinson / Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232 Notes to Editors About CTXM CTXM.com is a leading software provider in the games industry, providing Casinoand fixed odds games, end-to-end gaming and payments platforms to most of thetop tier gaming brands. CTXM is a leading games developer in video gamesindustries, focusing on casual games production and consol games development forMicrosoft Xbox Live (XBLA) platform. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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