18th Jul 2008 07:00
Rambler Media Ltd. ("Rambler" or "the Company"), operating one of Russia's mostpopular internet brands, today announces that is has signed an agreement withGoogle to use Google's search and contextual advertising technology through itsAdSense for Search and AdSense for Content advertising programmes onwww.rambler.ru. Under the agreement, search queries made on Rambler's home page Rambler.ru andthrough the Rambler Search function will be enhanced by Google. Rambler willdisplay Google ads alongside natural search results. This agreement will allowRambler to enhance user experience. Rambler will continue to operate its ownbrands, web properties and other advertising services. Mark Opzoomer, Chief Executive Officer of Rambler Media, commented: "Today'sagreement reflects Rambler Media's strategy to improve our ability to serve ourusers, advertisers and partners in Russia. Through this agreement with Google,the world's most popular search engine, we will offer Rambler users the bestsearch available and generate superior monetisation from related adverts andsponsored links. As a result we will focus our search resources towardsaccelerating our development of key, vertical search businesses, (includingproduct (price.ru), property and auto) and creating exciting daily media andentertainment services. This is a further step in our ambition to best serve ourusers, advertisers and partners and successfully build Russia's leading gatewayto the web." "We are delighted to work with Rambler, an innovative and dynamic company inRussia. The agreement means together we can enhance Rambler's web search withour technology and provide ads at rambler.ru" said Mohammad Gawdat, ManagingDirector Emerging Markets, Google. "This agreement illustrates our commitment toinvesting in Russia, where online advertising is currently experiencing rapidgrowth. We are very excited about the opportunity to deliver more relevantsearch and ads to users and provide advertisers and publishers with betteradvertising technology to help them succeed in their own businesses. And ofcourse we look forward to working with Rambler." *** For further information, please visit www.ramblermedia.com or contact: \* TRambler Media Shared Value LimitedMark Opzoomer Nicolas DuperrierTel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010 [email protected] ING Wholesale BankingDaniel Friedman / Francis MooreTel. +44 (0) 20 7767 1000\* T *** ABOUT RAMBLER MEDIA Rambler Media is an internet media and services group which operates or hasinterests in leading Russian language internet brands including the originalRussian internet homepage and search engine 'Rambler.ru', on-line newspaper'Lenta.ru', product comparison website 'Price.ru', internet catalogue andnavigation system 'Top 100', instant messaging service 'Rambler-ICQ', digitaladvertising agency 'Index20' and contextual advertising company 'Begun'. RamblerMedia's shares are traded on AIM, the junior market of the London Stock Exchangeunder the symbol 'RMG'. For more information on Rambler Media, visit ourcorporate website at www.ramblermedia.com. This release contains certain forward-looking statements with respect to thefinancial condition, results of operations and business of the Company. Theseforward-looking statements represent the Company's expectations or beliefsconcerning future events and involve known and unknown risks and uncertaintiesthat could cause actual results, performance or events to differ materially fromthose expressed or implied in such statements. Nothing in this disclaimer isintended to nor does it affect the Company's obligations and responsibilitiespursuant to the AIM Rules for Companies. Copyright Business Wire 2008Related Shares:
RMG.L