11th Aug 2010 07:00
Media Corporation Plc
("Media Corp" or the "Group")
Purple Lounge Update
Media Corporation plc, a leading AIM quoted media and online gaming Group, is pleased to announce that Purple Lounge limited, www.purple-lounge.com ("Purple Lounge"), the Group's wholly owned online poker and casino business, has reached more than a 100,000 registered customers.
When the Group acquired Purple Lounge in October 2009, it had 77,475 registered users and by utilising our online advertising and marketing expertise we have now grown to over 100,000 registered users, an increase of over 29%. During the 10 months prior to the acquisition, registered users only increased by 13% or 8,700.
Furthermore, the conversion to cash depositors on the day of registration is currently running at approximately 32% which is significantly higher than the industry average.
Justin Drummond, Media Corporation's CEO, commented:
"100,000 registered customers is a very significant milestone for Purple Lounge. As a result of Media Corp's online marketing strength, Purple Lounge is adding new customers and affiliates at an accelerated rate and we look forward to providing further updates on the business in the near future."
--END--
Further information can be found on the company's website, at www.mediacorpplc.com or by contacting:
Media Corporation plc Tel: +44 20 7618 9000Justin Drummond - CEONilesh Jagatia - Finance Director
Astaire Securities plc Tel: + 44 20 7448 4400Luke Cairns (Nominated Advisor)Charles Vaughan (Broking)
XCAP Securities Tel: + 44 207 101 7070John Grant / Karen Kelly (Broking)
Bishopsgate Communications Tel: + 44 20 7562 3350Gemma O'Hara/Siobhra Murphy[email protected]
Notes to editors:
Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading media and online gaming group.
The Group has two principal divisions:
Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.
www.eyeconomy.co.uk
Website Publishing - Media Corp has a diversified publishing division specialising in online media and gaming.
The impressive portfolio of websites includes a number of market leading websites, such as www.purple-lounge.com, www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.
Further information can be found on the company's website, at www.mediacorpplc.com
Copyright Business Wire 2010
Related Shares:
MDC.L