Publication of Prospectus

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN OR ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO DISTRIBUTE THIS ANNOUNCEMENT

This announcement is an advertisement for the purposes of the UK Prospectus Rules and not a prospectus. Investors should not purchase any shares referred to in this announcement except on the basis of information in the prospectus (the "Prospectus") published by Jimmy Choo PLC (the "Company" or "Jimmy Choo") on 17 October 2014 in connection with the admission of its ordinary shares ("Shares") to the premium listing segment of the Official List of the Financial Conduct Authority and to trading on the main market for listed securities of London Stock Exchange plc (the "London Stock Exchange") (together, "Admission"). Copies of the Prospectus will be available for inspection on the Company's website at www.jimmychooplc.com and at the Company's registered office at 10 Howick Place, London, SW1P 1GW.

FOR IMMEDIATE RELEASE

17 October 2014

Jimmy Choo PLC

Publication of Prospectus

Jimmy Choo has today published the Prospectus in connection with its initial public offering (the "IPO"). The Prospectus relates to the proposed admission of the Company's ordinary shares (the "Shares") to the premium listing segment of the Official List of the Financial Conduct Authority (the "FCA") and to trading on the main market for listed securities of the London Stock Exchange (the "LSE") (together "Admission").

The Prospectus has been approved by the UKLA and will be available on the Company's website at www.jimmychooplc.com. Copies of the Prospectus will be available free of charge during normal business hours from the Company's registered office at 10 Howick Place, London, SW1P 1GW.

The Prospectus has also been submitted to the National Storage Mechanism and will be available at www.morningstar.co.uk/uk.

Enquiries

Jimmy Choo: +44 (0) 207 368 5000

Pierre Denis, Chief Executive Officer

Jonathan Sinclair, Chief Financial Officer and Executive Vice President

Will Smith, Director of Investor Relations

Sole Sponsor, Sole Global Co-ordinator and Joint Bookrunner

BofA Merrill Lynch: +44 (0) 207 628 1000

Federico Aliboni

James Fleming

Peter Luck

Paul Bundred

Joint Bookrunner

HSBC: +44 (0) 207 991 8888

Natalie Blyth

Andrew Judge

Luca Pietrantoni

Richard Fagan

Co-Lead Manager

BHF-BANK: +49 (0) 69 718 0

Cornelius Clotten

Christopher Richert

Media Enquiries

Montfort Communications: +44 (0) 203 514 0897

Hugh Morrison +44 (0) 7739 655 492

Sophie Blythe +44 (0) 7881 580 756

DISCLAIMERS

This announcement is an advertisement and not a prospectus and investors should not purchase any securities referred to in this announcement except on the basis of information in the Prospectus to be published by the Company in due course in connection with the proposed admission of the Shares to the premium listing segment of the Official List and to trading on the London Stock Exchange's main market for listed securities.

This announcement is not for publication or distribution, in whole or in part, directly or indirectly, in or into the United States (including its territories and possessions, any State of the United States and the District of Columbia), Australia, Canada, Japan or any other jurisdiction where to do so would constitute a violation of the relevant laws of such jurisdiction. The distribution of this announcement may be restricted by law in certain jurisdictions and persons into whose possession any document or other information referred to herein comes should inform themselves about and observe any such restriction. Any failure to comply with these restrictions may constitute a violation of the securities laws of any such jurisdiction.

This announcement does not contain or constitute an offer of, or the solicitation of an offer to buy, the securities referred to herein to any person in any jurisdiction, including the United States, Australia, Canada or Japan or in any jurisdiction to whom or in which such offer or solicitation is unlawful.

The securities referred to herein may not be offered or sold, directly or indirectly, in the United States unless registered under the US Securities Act of 1933, as amended (the "US Securities Act") or offered in a transaction exempt from, or not subject to, the registration requirements of the US Securities Act. The offer and sale of securities referred to herein has not been and will not be registered under the US Securities Act or under the applicable securities laws of Australia, Canada or Japan. There will be no public offer of the Shares in the United States, Australia, Canada or Japan. Subject to certain exceptions, the Shares referred to herein may not be offered or sold in Australia, Canada or Japan or to, or for the account or benefit of, any national, resident or citizen of Australia, Canada or Japan.

This announcement is only addressed to and directed at persons in member states of the European Economic Area ("EEA") who are qualified investors within the meaning of Article 2(1)(e) of the Prospectus Directive (Directive 2003/71/EC), as amended ("Qualified Investors").

This announcement refers to securities that may not be publicly offered in Switzerland and will not be listed on the SIX Swiss Exchange ("SIX") or on any other stock exchange or regulated trading facility in Switzerland. This announcement has not been filed with or approved by any Swiss regulatory authority and may not be publicly distributed or otherwise made publicly available in Switzerland.

This announcement relates to securities being offered in an Exempt Offer in accordance with the Offered Securities Rules of the Dubai Financial Services Authority ("DFSA"). This announcement is only addressed to and directed at, and is intended for distribution only to persons of a type specified in the Offered Securities Rules of the DFSA. It must not be delivered to, or relied on by, any other person.