PTV licenses Microsoft's Play Ready

17.07.12

PeerTV PLC

("PeerTV" or "Company")

PeerTV signs agreement with Microsoft Corp.'s PlayReady DRM

PeerTV (AIM: PTV), a provider of technology solutions for the OTT (TV over the internet) market, announces that it has licensed Microsoft Corp.'s PlayReady DRM (digital rights management) technology to allow for a greater choice of content protection schemes.

DRM technologies control access to premium content downloaded or streamed over the Internet and is required to broadcast premium TV content.

The deal, which will initially last for three years, extends PeerTV's existing content protection offerings that already include Verimetrix and Microsoft DRM10. PeerTV plans to support PlayReady across its Android based PeerDroid Android set top box (STB) offering later this year.

Commenting on the changes, Moshe Bartov, CEO, PeerTV said:

"We are excited to license Mircosoft PlayReady DRM as it another building block to provide PeerTV's PeerDroid STB with the necessary enabling technologies to access premium content with a DRM solution approved by the major Hollywood studios.

"The inclusion of PlayReady in our portfolio of solutions coupled with exciting user interface, rich functionality and high performance STB will enable PeerTV to address new market segments and growing demand - especially from the Telecom Market."

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Further enquiries:

PeerTV Plc

Leon Nahon, Chairman +972 974 07315

Moshe Bartov, CEO

Libertas Capital Corporate Finance Limited

Thilo Hoffmann/Andrew McLennan +44 (0) 20 7569 9650

Peterhouse Corporate Finance

Jon Levinson +44 (0) 20 7562 3384

Bishopsgate Communications

Nick Rome/Sam Allen +44 (0) 20 7562 3350

[email protected] 

Notes to editors

Microsoft PlayReady

The development of Microsoft PlayReady DRM technology is the culmination of 10 years of innovation and more than $1B invested in content protection technology. To date, Microsoft provides valuable and reliable IP protection to licensees of more than 1000 companies to enable services on a variety of devices.

What makes PlayReady so effective in an ever evolving marketplace is Microsoft's direct collaboration with PC, Internet, Pay TV, Mobile and CE industry leaders to develop features for high-demand entertainment scenarios.