Progress in India

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 as it forms part of retained EU law as defined in the European Union (Withdrawal) Act 2018 ("MAR"). With the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

9 June 2021

Dev Clever Holdings plc

("Dev Clever" or the "Company")

Encouraging Progress in India /

First Material Local Contract Win

Dev Clever (LSE: DEV), a leading developer of online and immersive career guidance and development platforms and consumer engagement experiences, is pleased to provide the following update on its encouraging progress in India.

On 21 December 2020, Dev Clever announced the formation of a five-year exclusive partnership agreement between the Company, the National Independent Schools Alliance ("NISA"), India's largest governing body for budget private educational institutions and Veative Labs ("Veative"). The agreement included the localisation of the Launchyourcareer.com platform across India and its promotion as a complete career guidance and career-led learning platform recommended to NISA affiliated schools. The Company's platform has now gone live and is available to schools and students across the country, including via a complementary B2C subscription model.

In order to ensure a successful rollout of the product to both B2B customers (schools) and B2C customers (students and parents), the Company has renamed the platform in India to Launchmycareer.com. Dev Clever has concurrently incorporated Launchmycareer Pvt. Ltd., a wholly-owned local trading entity in the country that has already recruited and on-boarded marketing and support resources.

The Company recently secured a material Indian contract valued at US$1.5m, to implement the Company's Immersive Careers guidance and STEM-based virtual reality educational library at schools under central and state governments in India. Moreover, the Company also secured a government funded pilot to deploy its innovative platform and virtual reality learning services into one of India's 1,248 central government KV schools, that are specifically known for innovation and can be rolled out to the rest of the central government school sector subsequently. The comprehensive pilot will assess the impact within the central government school system and if successful, rolled-out further later in the year. This is an exciting trial and first entry into the large Indian public school sector, which in total consists of around 1.1 million schools.

Chris Jeffries, CEO Dev Clever, said:

"Despite the devastating and tragic pandemic impact that has hit India hard, I am pleased to announce our first material local contract win following the formation of our partnership agreement with NISA and Veative. Our localised platform is now live and with the on-boarded marketing and support resources we expect to be able to report further progress during the coming months.

"We have also received substantial interest in our proposition from KV schools which has resulted in a comprehensive pilot trial that, if successful, has the potential to open up the remaining KV public schools across India for our technology and services. Furthermore, our teams continue to have productive and engaging conversations with other budget private schools in India and I look forward to updating shareholders about our continued India and Company wide progress in due course".

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Notes to Editors:

Dev Clever Holdings plc, together with its wholly owned subsidiary DevClever Limited, is a software and technology group based in Tamworth, United Kingdom, specialising in the use of lightweight integrations of cloud-based VR and gamification technologies to deliver rich customer engagement experiences across both the education and commercial sectors. In January 2019, Dev Clever listed on the Standard List of the London Stock Exchange. The Group's core focus is the development and commercialisation of its core platforms - Educate (its primary focus) and Agency Services (its secondary focus).

Educate Division:

Through Educate, Dev Clever aims to reduce the global skills shortage by delivering an enhanced careers guidance service via its online platform, Launchyourcareer.com, and virtual reality software (Victar VR). The business has established a global partnership with Lenovo to roll its service worldwide, with offerings already on the market in the UK, US and Canada. Dev Clever is also focused on the Indian market and has partnered with its National Independent Schools Alliance (NISA) and content provider Veative to provide a comprehensive service offering within Indian budget private schools. Through this, the business is developing and intends to launch a direct-to-consumer offering in India.

Agency Services Division:

The Company's Agency Services division provides customers from the retail, brand and hospitality sectors with bespoke application and customisation of the Group's proprietary cloud-based products in order to increase consumer engagement, transactional efficiencies and enhance customer experience within their venues.

 For further information, please visit www.devcleverholdingsplc.com