Progress in Asia for Peppa Pig and the eOne Family

Entertainment One Ltd.

Progress in Asia for Peppa Pig and the eOne Family portfolio

Entertainment One Ltd., (ETO: LSE) the international entertainment group, is pleased to announce that it has secured a series of acquisitions from major broadcasters across Asia that will significantly extend its portfolio of children's programming to audiences in Taiwan, Hong Kong, Singapore and Thailand.

In addition to the acquisition of the rights for Peppa Pig for all of these Asian audiences, Ben and Holly's Little Kingdom, Tractor Tom and Humf will also be shown to a number of the Asian audiences.  

Darren Throop, CEO of Entertainment One said:

"We are delighted to see such appetite for the eOne Family brands, and to see our strategy of growth and international expansion realised in these key Asian markets. These acquisitions are a crucial milestone towards making the eOne Family brands truly global and having achieved this fantastic in-road into the Asian markets, we will continue to focus on long term growth for eOne's Family portfolio.

"This, alongside the launch of the Peppa toy line in the US this month and Peppa winning the Best Television License Program of the Year category at the annual International Licensing Industry Merchandising Association awards in Las Vegas, illustrates the global appeal of Peppa and our other Family properties."

Notes to Editors:

The details of the Asia spread are as follows:

Taiwan:

·; Eastern Broadcasting Corporation has acquired Peppa Pig for Yo Yo, its children's pay TV channel, and will also be distributing the hit pre-school series on DVD in the region.

·; PTS, the free to air broadcaster has acquired Ben and Holly's Little Kingdom, in addition to the BAFTA award-winning animated feature short Lost and Found with plans to broadcast both this year.

Hong Kong

·; TVB, the terrestrial TV channel has acquired the rights for both Peppa Pig and Ben and Holly's Little Kingdom and episodes will begin airing imminently.

·; Deltamac, the leading Hong Kong home entertainment distributor has been signed to handle DVD rights to both Peppa Pig Ben and Holly's Little Kingdom and shows and the first DVD releases will launch in Hong Kong towards Christmas.

Singapore

·; Mediacorp has acquired up the rights for Peppa Pig, Ben and Holly's Little Kingdom and farmyard based pre-school series Tractor Tom for its free-TV channel Okto this Autumn.

Thailand

·; Cineplex has concluded a deal that will see Peppa Pig, Humf and Tractor Tom begin airing this Summer.

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 24,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks.

Further information is available at www.entertainmentonegroup.com or email Redleaf at Polhill [email protected].