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Product Launch

19th Dec 2006 07:01

Ardana PLC19 December 2006 ARDANA ANNOUNCES LAUNCH OF INVICORPTM IN DENMARK FOR ERECTILE DYSFUNCTION Edinburgh, UK, 19 December 2006; Ardana plc (LSE:ARA), announces today thatInvicorpTM its injectable treatment for erectile dysfunction is now availablefor sale in Denmark. InvicorpTM is a combination of phentolamine mesylate and vasoactive intestinalpolypeptide and is delivered by self-administered penile injection for thetreatment of moderate to severe erectile dysfunction. Erectile dysfunction ismale impotence resulting from an inability to have or maintain an erectionsufficient for penetration during coitus. It is estimated that 52 per cent ofmen over the age of 40 suffer at some time from erectile dysfunction and many ofthem are unsuitable for treatment with existing oral therapies1. Dr. Maureen Lindsay, Chief Executive of Ardana, said: "We are delighted to announce the launch of InvicorpTM in Denmark today ourthird marketed product in Europe and an important step in our programme fordeveloping our portfolio. InvicorpTM represents a new injectable treatmentoption for patients who currently have limited non- oral therapies for thiscondition. " The non oral erectile dysfunction market in the key European countries isestimated to be €31.3 million and is growing at 7% per annum2. 1 Feldman H.M., et al. Journal of Urology 1994 Jan. 151(1): 54-61. 2 IMS Health MAT February 2006. For more information contact: Ardana Financial DynamicsMaureen Lindsay (corporate/financial media relations)Tel: + 44 (0) 131 226 8550 Julia Phillips/John Gilbert Tel: +44 (0)20 7831 3113 About Ardana Ardana plc is a pharmaceutical company focused on the discovery, development andmarketing of innovative products to improve human reproductive health, a $25.5billion market. Since its foundation, Ardana has maintained a broad and balanced portfolio tomanage risk and actively pursues product and technology in-licensing andoutlicensing to maintain a robust pipeline. Ardana's lead products are summarised below: • Emselex(R), a once a day treatment for overactive bladder which Ardana has exclusive UK marketing and promotion rights and is being distributed in collaboration with Novartis UK Limited; • StriantTM SR, a testosterone replacement therapy that has been launched by Ardana through its own sales force in the UK and through marketing partners in certain European countries, as a treatment for men with hypogonadism; • Teverelix LA, in development for three initial indications (prostate cancer, BPH and endometriosis); • Testosterone Cream, a trans dermal testosterone delivery system in development for the treatment of male hypogonadism, in Phase II trials; • Invicorp, an injectable combination drug treatment for erectile dysfunction, for which Ardana has marketing and manufacturing rights in Europe. • EP01572 a growth hormone secretagogue in late stage development for the diagnosis of hormone deficiency In addition, Ardana has a strong portfolio of follow-on products in development. Ardana is listed on the Main Market of the London Stock Exchange. For further information please see www.ardana.co.uk This information is provided by RNS The company news service from the London Stock Exchange

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