Product Launch and Formation of New Division

4 September 2014

Kalibrate Technologies plc

("Kalibrate" or the "Group")

Product Launch and Formation of New Division

- Kalibrate Unveils New Cloud Based Service Offering -

- Kalibrate launches New Strategic Advisory Services Division -

- New services enhance offering to the global fuel retail industry & diversify Group revenues -

Kalibrate Technologies plc (AIM: KLBT), the provider of strategy and technology services to the global fuel retail industry, is pleased to announce the launch of Kalibrate Cloud, a single-platform, cloud-based technology solution. This new service, which will incorporate all of Kalibrate's existing products and services in a cloud environment, enhances the Company's offering to the global fuels retail industry.

This product delivers on Kalibrate's strategy as stated in the Group's Admission Document, to accelerate its product roadmap to deliver enhancements to existing products, innovate and deliver new modular capabilities and productise existing consulting services for incremental sustained revenue generation.

Kalibrate Cloud has been developed to offer the fuel retail industry an expert source for intelligence, insight and action to support faster, more confident decisions and execution. Leveraging 20 years' experience and anchored on the 7 elements that enable fuel retail success (Pricing, Location, Facility, Operations, Market, Brand, Merchandising), the Software as a Service ("SaaS") based solution will enable the Group to reach new market segments, more efficiently deliver its solutions and establishes a destination for technology and strategy resources. Kalibrate Cloud is fully mobile enabled and is accessible from desktops, tablets or smart mobile devices.

In addition, Kalibrate has also launched a Strategic Advisory Services division to complement its Kalibrate Cloud offering which will provide a comprehensive solution for its clients whereby the Group will be able to work closer with its clients to enable them to fulfil their strategic objectives.

Kalibrate's Strategic Advisory Services division will provide consultative advice that connects strategy with client opportunity. Based on Kalibrate's 7 elements for fuel retail success, the new division will provide clients with a strategic perspective for detecting, analyzing and optimizing value in today's fuel retail environment.

Commenting on the announcement, Bob Stein, Chief Executive Officer of Kalibrate, said:

"Kalibrate Cloud will enable our clients to benefit from the full range of products and services that we have developed to enable them to optimize their fuel retail operations for greater success. Kalibrate already has many clients using more than one of its services and I am confident that this new cloud solution will increase further the number of clients using multiple Kalibrate offerings.

"The launch of Kalibrate's Strategic Advisory Services division will be instrumental in providing insight to the fuel retail industry on how the 7 elements (7E) for fuel retail success can create value and help to be a best-in-class retailer. With our extensive retail market data and comprehensive offerings, we are in a strong position to benefit from both the ongoing consolidation of the fuel retail industry as well as the opportunities that will arise as deregulation occurs in certain countries."

About Kalibrate

Kalibrate strategy and technology solutions empower fuel retailers around the globe to drive greater value on investment and achieve greater success on their own terms. Its proven software and analytics solutions draw on more than 20 years of strategic expertise and insight into the needs and opportunities of fuel retailers. Kalibrate is the only global provider of both fuels pricing and retail location intelligence. Kalibrate is headquartered in Manchester, United Kingdom with offices in Florham Park, New Jersey. Tulsa, Oklahoma, Tokyo, Japan, Seoul, Korea, Mumbai, India, Shanghai, China and Rio de Janeiro, Brazil. For more information, please visit KalibrateTech.com

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