12th Feb 2008 07:02
Arc International PLC12 February 2008 Media Contact:Lee Garvin FlanaginARC International+1 408 437 [email protected] Sonic Focus Makes its Revolutionary Audio Enhancement Technology Available on ARC(R) Sound and ARC Sound Advanced Subsystems LAKE TAHOE, Calif., February 12, 2008 - Sonic Focus, an ARC International (LSE:ARK) company, today announced that it will deliver its award-winning audioenhancement technology on the ARC(R) Sound and ARC Sound Advanced subsystemsused today in numerous SoC solutions. Accordingly, Sonic Focus will port andoptimize their audio post-processing algorithms and software to ARC's audioplatforms, which will be available for licensing directly by OEM companiesworldwide. The combination of Sonic Focus's and ARC's solutions will enableunsurpassed audio fidelity for consumers using a wide range of electronicproducts including mobile handsets, and car audio and home theater systems.This announcement is part of the acquisition of Sonic Focus by ARC Internationalthat was disclosed today. For more information about the acquisition, seecompanion announcement released from ARC International dated February 12, 2008. "The ARC Sound and ARC Sound Advanced Subsystems are ideal hardware platformsthat will allow Sonic Focus's audio enhancement technology to penetrate deeperinto consumer electronics market," said Tom Paddock, former president and CEO ofSonic Focus and currently ARC's vice president of audio systems. "Together,ARC and Sonic Focus will enable consumer electronics manufacturers to deliverstudio quality sound while achieving a greater degree of differentiation intheir end device." Bill Jackson, ARC's vice president of marketing, added, "We're excited to haveSonic Focus supporting the ARC audio subsystems. The availability of the SonicFocus technology will allow ARC's SoC customers to differentiate their siliconfrom others in the highly competitive audio marketplace." Sonic Focus was recently awarded 2008 CES innovations honors in the audiocomponents category for the Bel Canto ULTRA-DOCK, a premium iPod dockingsolution for audio enthusiasts. Sonic Focus technology is currently availablein millions of desktop PCs and laptops worldwide. A video interview with SonicFocus's CEO Tom Paddock at CES is available at: http://www.youtube.com/watch?v=XWy__PfBJTQ # # # About Sonic Focus Sonic Focus, an ARC International company, is a leader in digital audioenhancement technology. The company's goal is to bring music enthusiasts closerto the original performance with the highest-quality audio experience possible.Sonic Focus began in the 1990's by working with pioneering musicians to improvethe quality of their live concerts being streamed via the Internet. SonicFocus's artisans and engineers draw upon decades of close partnerships withmusic icons such as Jerry Garcia, Cher, George Winston, Will Ackerman, CarlosSantana, Grateful Dead, and Windham Hill. Their work also includes partnershipswith media companies such as Clear Channel Communications and the Walt DisneyCompany. For more information about Sonic Focus, visit www.sonicfocus.com. Formore information about ARC International, visit www.arc.com. ARC Internationalis listed on the London Stock Exchange as ARC International plc (LSE: ARK). Sonic Focus, the Sonic Focus logo, ARC, and the ARC logo are trademarks orregistered trademarks of ARC International. All other brands or product namescontained herein are the property of their respective owners. This pressrelease may contain certain "forward-looking statements" that involve risks anduncertainties, including the development, implementation, and release offeatures described herein. These are at the sole discretion of ARCInternational. Licenses from 3rd parties for certain software and essentialpatents may be required depending on licensee's use/implementation. For otherfactors that could cause actual results to differ, visit the company's Websiteas well as the listing particulars filed with the United Kingdom ListingAuthority and the Registrar of Companies in England and Wales. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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