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Premier Foods Trial Timestrip

3rd Dec 2007 07:00

Timestrip PLC03 December 2007 TIME.L Timestrip plc (the "Company") Timestrip plc develops, manufactures and sells patented Timestrip smart labelswhich monitor how long perishable food and other limited life products have been open or in use. Premier Foods trial Timestrip with leading brand The Company is delighted to announce that Premier Foods, the UK's biggest foodproducer, has adopted Timestrip smart labels for use, on a trial basis, inconjunction with its iconic Branston Pickle brand. From mid-December, Timestrips will feature as an on-pack trial with jars ofBranston Original sold by Tesco throughout the UK. Mounted on an innovativeperforated neck collar, consumers will be able to activate the Timestrip uponfirst opening the jar, affix the Timestrip to the top of the lid and therebymonitor for how long the jar has been open. Reuben Isbitsky, Joint CEO of Timestrip plc, said: " We are delighted to beworking with such a high profile brand as Branston, which currently sells over23 million jars a year and is bought by one in three households every year. Wehope that the launch at Tesco will lead to wider opportunities with Premier andwe will provide updates on progress with this relationship in due course." A Premier Foods spokesperson said: "Premier prides itself on innovation and weare pleased to be the first company to trial this exciting technology in the UKretail food sector." For more information: Paul Freedman, Joint CEO, Timestrip plc 01462 440 700 Shane Dolan, Biddicks 020 7448 1000 Fergus Marcroft, Evolution Securities 020 7071 4300 About Premier Foods Premier Foods is the UK's leading food producer, manufacturing some of thecountry's most popular foods including Hovis bread, Mr Kipling cakes, SharwoodsAsian foods, OXO stock cubes, Batchelors soups and noodles, Loyd Grossmansauces, Bisto gravy, Quorn meat-free products, Ambrosia custard and ricepudding, Branston pickle and Hartley's jams and marmalades. Premier's top tenbrands alone have retail sales of over £1.1 billion. More that 98% of all UK households contain one of Premier's branded foodproducts. Premier has an annual group turnover of over £2.7 billion and employsalmost 20,000 people on more than 60 sites throughout the UK. Premier also manufactures an extensive range of products that cater for the foodservice industry and supplies retailer branded products to the UK's major foodretailers. This information is provided by RNS The company news service from the London Stock Exchange

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