Pre-close Trading Update

9 February 2012

YouGov plc ("YouGov" or the "Company")

Pre-close Trading Update

YouGov plc, the international online market research agency, today issued the following update for the six months to 31 January 2012, ahead of the interim results announcement due in April 2012.

Trading across the Group in the first half of the current financial year has been in line with our expectations and the Board is confident of the full year outcome. Double digit organic revenue growth has been achieved in the six months. As announced at the time of the preliminary results in October, the Group is investing significantly in developing new markets and products which has reduced profit margins in the first half.

The Group's balance sheet remains strong with net cash at 31 January 2012 of approximately £10 million.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman 020 7012 6000

 FTI Consulting

 Charles Palmer / Jon Snowball 020 7831 3113

 Numis Securities Limited (NOMAD and broker)

 James Serjeant/ Nick Westlake 020 7260 1000