Placing via Accelerated Bookbuild

THIS ANNOUNCEMENT (INCLUDING THE APPENDIX) ("ANNOUNCEMENT") AND THE INFORMATION CONTAINED HEREIN IS RESTRICTED AND IS NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN, INTO OR FROM THE UNITED STATES, AUSTRALIA, CANADA, THE REPUBLIC OF SOUTH AFRICA, JAPAN, THE REPUBLIC OF IRELAND OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL. FURTHER, THIS ANNOUNCEMENT IS FOR INFORMATION PURPOSES ONLY AND SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY, SUBSCRIBE FOR OR OTHERWISE ACQUIRE ANY SHARES OR OTHER SECURITIES OF ACTUAL EXPERIENCE PLC IN ANY JURISDICTION IN WHICH ANY SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL. PLEASE SEE THE IMPORTANT NOTICES AT THE END OF THE LAUNCH ANNOUNCEMENT.

Actual Experience plc

(the "Company" or "Actual" or "Actual Experience")

Placing via Accelerated Bookbuild

Further to its announcement of 12 July 2019 (the "Launch Announcement"), Actual Experience plc (AIM: ACT), the analytics-as-a-service company, is pleased to confirm that the accelerated bookbuild (the "Bookbuild") in connection with the proposed fundraising of a minimum of £3 million (before expenses) at a price of no less than 135 pence per Placing Share (the "Placing Price") remains open for acceptance by institutional investors in order to give all such investors an opportunity to participate in the Placing. The terms and conditions of the Bookbuild are set out in the appendix to the Launch Announcement.

The Placing is being managed by Nplus1 Singer Advisory LLP ("N+1 Singer") and Baden Hill (a trading name of Northland Capital Partners Limited) ("Baden Hill") (together, the "Joint Bookrunners"). The Placing Price and the final number of Placing Shares to be placed will be confirmed by the Joint Bookrunners at the close of the Bookbuild, and the result of the Placing will be announced as soon as practicable thereafter. The timing for the close of the Bookbuild will be at the absolute discretion of the Joint Bookrunners.

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 About Actual Experience

Actual Experience enables its partners to proactively optimise the end user experience for an entire digital business. The Company's User Experience Management Analytics are human centric and digital supply chain aware, helping its partners and their customers transform inconsistent digital services into reliable, productive, high quality digital services. 

By proactively analysing a digital business in this way, Actual Experience provides actionable evidence to its partners and their customers, helping them make the right investment decisions to actively manage their users' experience, resulting in improved digital services, staff productivity, online brand reputation and ultimately success for their business.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK, and we also have offices in London. Actual Experience's unique and patented digital analytics-as-a-service is founded on ten years of cutting-edge research at Queen Mary University of London.

For further information please visit www.actual-experience.com